Building an SMS marketing list isn’t just about getting people to enter their phone numbers into a form. It’s about building trust through clear communication and then giving your customers a reason to subscribe. Follow these steps to show your customers why sharing their cell phone number is a good deal for them, not just you.
Check your TCPA compliance
The Telephone Consumer Protection Act (TCPA), which applies to marketing calls and text messages, makes it illegal to contact consumers without explicit Denmark phone number data consent. If you break the law, your company could face serious fines—up to $500 per violation. Get affirmative consent and keep records of it to avoid incurring such penalties.
The TCPA also sets rules around when and how you can contact customers
The best way to do this is via a double opt-in process. After someone adds their number for SMS marketing, send a text with a code they must use to receive further communications. Make sure you tell them they might incur text messaging fees from their carrier before they finalize their subscription.
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According to a Klaviyo report drawn from their SMS customers, an opt-out rate of over 2.2% signals customers are unhappy with your text message Betting Email List marketing campaigns. If you’re above this critical point, double-check your company’s TCPA compliance, then reconsider what your audience wants.
Tell subscribers what to expect
Avoid customer annoyance (and a high unsubscribe rate) by clearly communicating what someone is signing up for before asking for their phone number. Covering the “what” of your campaign means telling a customer how often you’ll text and what you’ll send, be it notifications or exclusive coupons. After setting those expectations, you’ll need to stick to them.
Create campaigns specific to different segments and mediums
The best place to collect phone numbers for your SMS marketing list is wherever your consumers are. This means creating campaigns specific to the situations and contexts where you encounter your audience. Consumers these days are also savvier about privacy. They’ll expect plain language explaining how you’ll use their phone number—and promising you won’t sell it. You should also tell them how they can get off your SMS subscriber list. Make sure it’s clear they can unsubscribe at any time without having to jump through hoops.
