We get it — rules can feel restrictive, and it can seem challenging to follow rules and still be creative. The reality is our emails boring that accessibility standards provide guardrails for helping make emails consumable by more people. And that might mean producing design systems and email layouts that feel more expected.
Myth: Accessibility is difficult and time-consuming to implement
A complete email accessibility overhaul can feel overwhelming, but it doesn’t have to be disruptive. If you have the resources, your accessibility efforts can run in parallel with your BAU processes. For nimbler teams, implementing accessibility Phone Number Data standards into your strategy and design can be done gradually. Therefore, Keeping an accessibility mindset as new email campaigns are create is an organic way to evolve your emails. Strategy into something more compliant and inclusive, and using that framework. Update existing campaigns can help make the process more manageable.
Myth: Accessibility can help only those with disabilities
Therefore, Emails that are intuitive and easy to experience, with copy that’s simple to understand and support for those using assistive technologies. Above all, open up your brand to those who are differently abled, but the benefits are there for everyone, no matter their needs. Simply put: If your emails are difficult to understand and engage with, your customers could be hinder in taking the action you expect, and this could affect how they choose to engage with your brand moving forward.
Myth: Accessibility is one and done
Above all, Conducting an audit to review your current campaigns and templates is a great first step to understanding where there may be gaps in your Betting Email List approach to accessibility. This can be a precursor to a template redesign, which can help establish a new baseline for your email templates that follow current accessibility best practices.
