Accessible Email Design Is for Everyone

A complete email accessibility overhaul can feel overwhelming, but it doesn’t have to be disruptive. If you have the resources, your accessibility efforts can run in parallel with your BAU processes. For nimbler teams, implementing accessibility standards into your strategy and design can be done gradually.

Myth: Accessibility is difficult and time-consuming to implement

Keeping an accessibility mindset as new email campaigns are create is an organic way. Evolve your emails and strategy into something more compliant Australia Phone Number Data and inclusive. And using that framework to update existing campaigns can help make the process more manageable.

Myth: Accessibility can help only those with disabilities

Phone Number List

Emails that are intuitive and easy to experience, with copy that’s simple to understand. Support for those using assistive technologies. Open up your brand to those who are differently able. But the benefits are there for everyone, no matter their needs. Simply put: If your emails are difficult to understand and engage with. Your customers could be hinder in taking the action you expect and this could affect how they choose to engage with your brand moving forward.

Myth: Accessibility is one and done

Conducting an audit to review your current campaigns and templates is a great first step to understanding where there may be gaps in Betting Email List your approach to accessibility. This can be a precursor to a template redesign, which can help establish a new baseline for your email templates that follow current accessibility best practices.

Myth: Accessibility can be automate

There are many online tools available to run your HTML emails against a compliance checklist, which can be especially helpful if you’re new to email accessibility. And, with the recent proliferation of AI technologies, just letting the machines take over may feel easier. Making accessibility a core part of the design process is key to authentic Relationship Marketing and true inclusion efforts, and tools should be use for this purpose but not relied upon as the be-all and end-all. Also, user needs and business needs are nuanced and evolving, and being educated on the latest accessibility best practices can help you think creatively about your design solutions and preserve the human element of marketing and inclusivity.

Leave a comment

Your email address will not be published. Required fields are marked *