deliverability starts and ends with great content. And, while great content is essential to growing your newsletter. It won’t matter how great the writing is if your subscribers never see it. Deliverability is the universal struggle among marketing teams. You can get so many things right when developing your marketing content and still struggle to get it in front of your audience.
email marketers cite deliverability
In fact, according to Demand Metric, 30% of their primary challenge, and 67% report inbox placement rates of 89% or less. The good news is, unlike some channels Kuwait phone number data that are constantly changing requirements (*cough* Facebook *cough*), improving email deliverability comes down to a few consistent elements. We’ll save the discussion on Facebook ad delivery nightmares for someone else and just get to what we know best: email marketing.
Protect your sender reputation
In the world of email, your reputation truly does precede you. Email inbox providers will automatically mark your email as spam if you don’t have a strong sender reputation. According to Statista, 9-14% of marketing emails (depending on the industry) are marked as spam. Therefore, Protecting your sender reputation is foundational to improving deliverability. But how, exactly, do you do this? Check the reputation of your IP address Your IP address is a set of numbers that identifies all emails that come from your domain. Email providers recognize “safe” and “unsafe” emails based on the historical context of your IP address and domain reputation.
Why is this important?
Therefore, According to Demand Metric, open rates of 16% or more increased by 27% among email marketers who actively monitor their sender reputation. Servers have historically seen “bad” mail come from your IP address, they may blacklist your Betting Email List domain and send it straight to spam. If they’ve seen only “good” mail come from your IP address, it most likely will arrive safely in the recipient’s primary inbox.
distrust it and likely send
If they’ve never seen your IP address, their default is to it to spam as well. To prevent your emails from ending up in the spam folder, first, check to see if your domain or IP address is blacklist. Therefore, If you are, visit the blacklist company’s page to find the requirements to get remove from their list. Requirements may include providing re-opt-in for subscribers or removing addresses that were add to your mailing list before a certain date.
