When it comes to emails, Subscriber’s Inbox we spend so much time creating the perfect subject line and images that will hit just right. But none of that matters if your your emails land in spam, or worse, don’t get deliver. While we understand the need and urgency for marketers to communicate with their audience, it’s also important to be mindful of the impact these emails have not only on your sender reputation, but also the experience of the person receiving them.

Permission to send emails is not evergreen

Permission to send emails can expire quickly as people forget where and how they signed up to your email list. Subscriber’s Inbox This is especially true if you haven’t been in Cambodia Phone Number Data regular email contact with your subscribers in the last 12 months. People who shopped, dined, interacted with you 1-5 years ago are unlikely to remember who you are, how you collected their email address, and will wonder why they’re suddenly receiving your emails.

Audit and segment your database by subscriber activity

Phone Number List

Before you send your next campaign we highly recommend auditing your database and segmenting your list based on user activity and engagement. This helps you to determine: Sending emails to an unengaged list with many inactive addresses will cause engagement and delivery issues like low open rates, high bounce and unsubscribe rates, and potentially high spam complaint rates. These metrics are use by mailbox providers (Gmail, Yahoo, Microsoft, B2B domains) to determine your sender reputation and how to treat your emails.

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Your most engaged subscribers who have opened an email or clicked a link in the last 12 months
Your most recent subscribers who have opted in for your emails in the last 12 months. Contacts with online Betting Email List activity in the last 12 months, such as online purchases, website visits, account activity, active paid subscriptions.  Your most inactive and unengaged subscribers who do not meet the above criteria for the last 12 months

Ramping-up emails to your full list

If you’ve been in regular contact with your list over the last 12 months you can continue sending emails as usual to your engaged subscribers, and you may consider sending a re-engagement email to your inactive or unengaged users. However, if you haven’t regularly emailed your list—sending at least 1 or 2 emails every 6 months—then you will need to carefully ramp-up sending emails to your full list.

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