It’s hard to beat text message marketing campaigns for timely updates you know your audience will see. Americans are constantly checking their phones — about 344 times a day, according to Reviews.org. And McKinsey reports SMS messages have the highest read rates out of any commercial messaging channel, with an open rate of 42%. This combination makes SMS text messages the ideal channel for time-sensitive event communication. Our SMS marketing platform makes it easy to send powerful text campaigns with confidence
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You can use SMS messages to hype event lineups, send ticket QR codes, provide attendees with session time updates, or even provide interactive content Belgium Phone Number Data during the event. For example, event attendees may opt in to receive messages, so they can be the first to hear who the headlining speaker is or receive a mobile ticket. And then, once they have opted in, you can notify them of important information via SMS throughout the conference, such as which conference space their sessions are in.
Special offers
According to Simple Texting, 50% of consumers said they would be more likely to opt in to SMS messages from a business if they knew they would receive time-sensitive promotions. Through audience segmentation and marketing automation, marketing teams can personalize the promotions to each consumer, increasing the value and connection to the brand. SMS marketing for special offers could be as simple as promoting flash sales or as specific as sending a discount code to a customer on their birthday. The key to maintaining the value for the consumer is to use it only for timely or personalized offers, rather than constantly bombarding them with texts.
Product launches
Consumers have the world at their fingertips with the internet. If you want your product to stand out from the beginning, you need a unique promotional mechanism. Therefore, According to a survey by Harris Interactive, 77% of consumers view companies that offer texting Betting Email List more positively (not to mention those impressive read rates we mentioned previously). So, if you want all eyes eagerly on that new product launch, SMS is where you should start. The timeliness of SMS provides brands with a chance to roll out their products in stages to increase the hype. For example, you should start a launch with a VIP and influencer early-access message before opening sales up to all customers.
Community building
Therefore, SMS messages provide a unique opportunity to build brand affinity by personally connecting with your audience and creating a community around your brand. In this way, you can promote your brand without promoting your brand. For example, you could send daily health tips or mindfulness prompts if you’re a wellness brand, or links to interactive brand content such as how-to videos and online communities. All of these things promote user-generated content, which 79% of users say highly impacts their purchase decisions, according to Stackla.
