Email services are always looking for ways to better their user experience, or add an extra layer of security. When Google announced that they will support BIMI, a new feature coming onto the market that offers both enhanced user experience and added security, marketers began asking — Is this the next big thing? The answer? Maybe! As with any new feature in the email marketing landscape, it’s time to investigate.
What is BIMI?
Let’s take a look at what, exactly, BIMI is, how it works, and how you can implement it in your email marketing strategy. BIMI stands for Brand Indicators for Message Identification. In short, BIMI shows your company’s logo next to the marketing emails you Mexico phone number data send while they’re in your subscribers’ inboxes, like the photo below. Emails with logos next to them in an inbox. BIMI serves a couple of unique purposes. First, it brings brand recognition to the sender’s emails by placing the logo next to them. This creates a strong visual association. Instant branded emails Instant branded emails With our template builder, you can make branded emails and then send them.
BIMI works like a security feature
It’s that easy. Learn More Second, With your logo displaying next to your message, this validates to your subscribers that this message is, indeed, from you, not an imposter. In a time when it’s harder to stand out in an inbox than ever before, and in a day when phishing emails are on the rise, you can see why this would be a very appealing feature to email marketers. You get brand recognition in the inbox, more protection over your brand reputation, and better control over your subscribers’ experience. Win, win, win — right? How do you implement BIMI? This is where that maybe comes in. While the technical elements used to pull the logo is the same across mailbox providers, the requirements for BIMI vary between them.
How 1440 Media used email marketing
To gain 1M+ subscribers and a 55%+ open rate. CASE STUDY How 1440 Media used email marketing to gain 1M+ subscribers and a 55%+ open rate. Learn how Verizon Media Group (Yahoo, AOL, etc.) currently requires the following: Logo validation Betting Email List DMARC-level authentication on the domain’s DNSA healthy sender reputation Google requires the same for Gmail, along with a few more things like a logo copyright and a VMC (Verified Mark Certificate). This makes BIMI implementation at Google more than just a technical adjustment, as getting those elements in place can be a long process.
Set up DKIM authentication
With your domain for your mail streams Set up a DMARC record with a policy other than p=none Copyright your logo Purchase a VMC for that logo Create an SVG Tiny PS version of your official logo Set up a BIMI TXT record on your domain’s DNS Test your setup to see if it functions properly And after all that, your logo can appear in the inbox next to your emails in a Gmail inbox. What does BIMI mean for me? The ability to provide email validation and greater brand visibility in the inbox is an appealing thing for marketers.