Maintaining an Email List and Promoting Long-Term Growth

Your emails will likely get sent to the spam folder when the server receives these signals. Promoting Long-Term Growth Requires proactively pruning and managing your list. Routinely review your list for unengaged subscribers. Invalid emails According to Statista, 2%-4% of marketing emails go undelivered each month. Which means your engagement rates are tanking partially due to emails that never even see the recipients. We get it; no one wants to cut their list down. However, by removing addresses that hard bounce (i.e., are permanently undeliverable) and subscribers. Who are you’ll increase your open rate and long-term email deliverability rate. If an email has a hard bounce or a subscriber doesn’t open emails for 12-18 months. It’s time to cut them loose.

Check out Quick Email Verification, an email deliverability tool that will analyze your email list for you. Implement a double opt-in A double opt-in is when a subscriber is sent an email to confirm their subscription Qatar phone number data before being add to the email list. This prevents hard bounces because the user has to verify their email. It also requires an extra step of commitment from the subscriber to confirm their email so you’ll end up with fewer unengaged users.

Make it easy to unsubscribe Yes, you read that right. Making it easy for unengaged users to unsubscribe prevents them from getting sick of hearing from your brand, cultivates authenticity with your readership, and improves overall engagement on your list. Rip Curl, Australia’s leading surf brand, uses CASE STUDY Rip Curl, Australia’s leading surf brand, uses dynamic content to drive conversions. Learn how You can make it easy to unsubscribe from your emails by including a prominent unsubscribe link in every email and creating a 1-click unsubscribe process.

Includes pre-populating the email field, making feedback optional, and creating simple ways of adjusting preferences, such as checkboxes. When recipients move to unsubscribe, giving them the option to adjust preferences instead is a good way to retain them. Some users may not actually want to unsubscribe but just aren’t interest in the specific email campaign or don’t want emails as frequently. Don’t buy email lists Buying Betting Email List email lists contributes to high bounce rates and low engagement and ultimately compromises the integrity of the portion of the subscriber list that did opt-in. The first issue you’ll run into with buying an email list is most reputable email service providers (ESPs) won’t allow you to send emails to email addresses that have not opted in. They do this to preserve their own sender reputation and business. And, if you do find an ESP that’ll allow you to send to this list, the quality won’t be there.