Improve Email Deliverability

The good news is, unlike some channels that are constantly changing requirements improving email deliverability comes down to a few consistent elements. We’ll save the discussion on Facebook ad delivery nightmares for someone else and just get to what we know best: email marketing.

Protect your sender reputation

In the world of email, your reputation truly does precede you. Email inbox providers will automatically mark your email as spam if you don’t have a Hong Kong Phone number data strong sender reputation. According to Statista, 9-14% of marketing emails (depending on the industry) are mark as spam. Protecting your sender reputation is foundational to improving deliverability. But how, exactly, do you do this?

Check the reputation of your IP address

Phone Number List

Your IP address is a set of numbers that identifies all emails that come from your domain. Email providers recognize “safe” and “unsafe” emails based on the historical context of your IP address and domain reputation. Why is this important? According to Demand Metric. Therefore, open rates of 16% or more increased by 27% among email marketers who actively monitor their sender reputation.

The top drag and drop

If servers have historically seen “bad” mail come from your IP address, they may blacklist your domain and send it straight to spam. They’ve seen only “good” mail Betting Email List come from your IP address. Therefore, it most likely will arrive safely in the recipient’s primary inbox. If they’ve never seen your IP address, their default is to distrust it and likely send it to spam as well.

Put authentication protocols in place

Another way to make sure your domain isn’t compromised is to require that anyone sending an email on behalf of your domain show “credentials” to the email provider. A Domain-based Message Authentication, Reporting, and Conformance (DMARC) is a DNS protocol that protects a domain from unauthorized use (i.e., phishing emails and email spoofing). The DMARC protects the domain by giving specific instructions to the email provider about allowable use of the sending domain.

Maintain email list hygiene

Therefore,  It doesn’t matter if you have a massive email list if most of those emails are bouncing or not opened. When bounce rates increase and engagement metrics go down, it signals the receiving server’s Intrusion Prevention System (IPS) you’re not actively maintaining your list or sending engaging content. And your emails will likely get sent to the spam folder when the server receives these signals. Maintaining an email list and promoting long-term growth requires proactively pruning and managing your list.

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