Metric that you can use to monitor email engagement. And what’s cool about this one is that inviting replies is much more personal. It shows that there’s a person behind the creation of that email, not just a company. With this in mind, you’ll want to make sure you have a system in place for handling replies. Asking for replies in an email going to a huge list all at once could overwhelm whoever is replying to them on your team. But asking for a reply to a welcome email, for example, which goes out automatically at different times, is unlikely to overwhelm your inbox too much.
Look at user activity on your website
As we mention earlier, the goal of an email campaign is rarely just to get opens or clicks. often than not, it’s what a user does after clicking through your email that’s important. If you have access to Google Analytics or other tools on your website, use it to see what activity users ate taking after clicking your email. How many are purchasing a product? How many are scheduling a demo? It’s often the activity after they click an email that South Africa phone number data matters, and those are the high-value insights you ne to include in your reporting. How we’re adjusting in Campaign Monitor Since Apple Mail Privacy Protection, our product team has been adjusting our analytics dashboard to show you meaningful, accurate metrics moving forward. To give you the most reliable measure of email engagement, we replace CTOR with click rate on the Campaign and Overview pages.
You can still access CTOR
Check out the example below. A pop-up showing click rate and click-to-open rate Click-tool-tip We have add handy reminders about these email metrics that you can refer to. Click Learn more to access relevant resources on our Help Center. Email metrics reminder email-metrics-reminder And remember, we’re in the early days of this, and we’re still testing and studying the impacts. We will have further updates for you once we have more information. Wrap up Yes, it looks like this is the end of open rate as a reliable email marketing metric. In the short term, we’ll ne to rethink some of the ways we report success for email campaigns.
This also gives us a chance to reflect
What metrics really matter to our campaigns, and start optimizing for and reporting on those things. The open rate is dead, but email is anything but. Travel commas made easy Travel commas made easy Simplify your travel and hospitality emails with our global team and unique integrations. Learn more This blog Betting Email List provides general information and discussion about email marketing and relate subjects. The content provide in this blog (“Content”), should not be construe as and is not intend to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contain in the Content. All Content is provide strictly “as is” and we make no warranty or representation of any kind regarding the Content.