Before you delve too deep into learning everything there is to know about email marketing, take a step back, determine what your goals are for email marketing, and then decide how you will measure your success. Each email marketing campaign can be different, especially if you have different goals for different campaigns (e.g., generating leads and growing a subscriber base), but there are some basic metrics every email marketer should learn how to track.

Email Marketing Metrics Every Marketer Needs to Know

Open rate has long been one of the simplest, and most universally used metrics by email marketers. Tracking the percentage of subscribers who open Germany phone number data a specific email, open rate gives us insight into how engaged our subscribers are, as well as how effective different subject lines are.

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That said, when Mail Privacy Protection is made publicly available by Apple, the feature will effectively disable open-tracking for users who opt in to using it, making open rate a relatively unreliable metric. And with more inbox providers set to follow suit, open rate will only become more and more unreliable.

Click-through rate (CTR)

CTR is another common metric that can help you determine how well your campaigns are performing. CTR measures how many people clicked on the links in your email. For example, if you included a link to redeem an offer, the CTR would measure what percentage Betting Email List of subscribers clicked on your links. When crafting an email, there are a few ways to increase click-through rates. For instance, include links throughout the email in appropriate places and add an eye-catching and conspicuous call-to-action button that subscribers can click on to redeem your offer.

Conversion rate

Your click-through rate measures how many people clicked your link, while your conversion rate will assess how many people clicked on the link and then completed a specific action. For example, if you included a link in your email for your subscribers to participate in a Black Friday sale, the conversion rate would tell you what percentage of the people who clicked the link made a purchase. Conversion rates give you unique insight into your return on investment. When you know how much you have spent and how many subscribers are converting, it’s easier to determine whether or not the money you are putting into your campaign is paying off.

Bounce rate

When sending an email campaign, you also want to track the bounce rate. Bounce rate measures how many subscriber email addresses didn’t receive your email. Soft bounces track temporary problems with email addresses and hard bounces track permanent problems with email addresses. Measuring bounce rates against open rates will give you a more solid idea of the quality of your subscriber lists. If you have a high percentage of hard bounces, your list may be full of fake email addresses, old email addresses, or addresses with mistakes in them.

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