Email marketing, the digital marketing strategy with the highest ROI, is a great fit for most companies who do business online. But a good email marketing strategy depends on having a strong, loyal list. And, in order to get the kind of healthy, evergreen list you need for top results, you need to focus on best practices.
What is email list management?
Email list management encompasses numerous action items you want to master if you’re going to grow a loyal list of subscribers. Think of list India mobile number data management as a means to grow, segment, and maintain your email list and its health. (More on that later.)
What makes a healthy list?
There are a lot of elements that go into developing a healthy email list but the two most important are engagement and churn. Email list management includes everything from managing bounced emails to importing an email database from Excel. Adding double opt-in signup forms to your website and creating a re-engagement campaign are all part of . Your goal is to slowly grow your subscriber base so you can turn browsers into shoppers and prospects into customers. And that takes time.
An engaged list is a good list
Engagement is critical for ensuring your email campaign earns the kind of results you’re looking for. If no one opens your email, then certainly no Betting Email List one’s reading it either, which means your opportunity could be wasted. But, there are things you can do to keep your list growing and growing in a healthy way. Before we dive in to how to make a healthy list, let’s determine what it means for a list to be healthy.
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Plus, sending emails only to have them end up in spam folders or go to nonexistent addresses can negatively impact your sender reputation. This hurts the reputation of your IP, which, in turn, lowers your deliverability even further.
Learn from the churn
Email churn refers to the number of people leaving your list through unsubscribing, who report you as spam, whose addresses results in a hard bounce, or who just don’t open your emails.
6 email list management best practices
Following these six best practices will keep you and your readers happy with the content you’re sending. Once you’ve spent time—and money—growing an organic list that’s chock full of quality contacts, you’ll want to manage it correctly to keep it strong and healthy. And yet, list management is often overlooked as an effective email marketing practice.
