One of the key factors in SEO positioning is the generation of backlinks or inbound links. The fact that other websites or people link to you is much more important than you think.
That’s why today I want to tell you what backlinks are and how you can get these external links to improve your organic positioning.
Backlinks are links that come from other websites and point to one of our website or blog URLs. Building quality backlinks is known as link building , and is a fundamental pillar for SEO positioning in general, and Off Page SEO in particular.
Among the more than 170 ranking factors that Google uses, there are two that stand out: creating relevant content and generating quality backlinks.
In this sense, the major search engine t
That is to say, receiving links from different websites is much better than receiving many links from just one, no matter how good it is.
And why are these links so important? Because they act as a vote of confidence from one website to another. These are signals that search engines receive that indicate that the linked content may be worthwhile.
Every time a website links to you, your domain authority improves (especially if the one who “gives you the vote” is a quality or relevant site in your sector). You “add points” in the eyes of the search engines and, with this, you increase the chances of appearing in the SERP.
But in addition, these types of links not only give you authority, they also increase the visibility and traffic of your site, and help you attract more potential visitors.
The higher the quality of the backlinks, the greater
The potential for a site to rank well in search engines.There are different types of links or external links, which respond to different objectives or nature:
It is a link that transmits authority to the page it links to, that is, it transmits what is known in SEO jargon as “link juice”.
By establishing this type of link we are creating relationships with other web pages and we are making it easier for the Google search engine to identify the subject matter of our content.
With Dofollow links the URL transmits part of its authority to you.Although they do not transmit authority, they do transmit web traffic and are very positive for SEO because they allow you to have a set of much more natural backlinks where you will have, on the one hand, “dofollow” links and on the other “nofollow” links (balance).
Google doesn’t like artificial links, and if it sees that you have mostly dofollow links, it’s likely to think that they were not obtained naturally.
Think about this: companies can use these databases to find prospective clients who truly connect with their products or services. By using information phone number database from database analytics, businesses may focus their target audience rather than sweeping across indifferent people, which can frequently result in irritation. Rather of causing obtrusive disruptions, this method encourages meaningful relationships.
These are links that are purchased or paid for.
Google expects these links to contain the “sponsored” tag to differentiate them from organic links.
4. UGC (User Generated Content) Backlinks
These come from user-generated content, such as comments and forum posts.
They must be labeled “UGC” to indicate their origin.
If you want to rank a website or blog in the Google search engine, you undoubtedly have to increase the authority of your domain and to do so you need to get quality backlinks (or external links).
And these quality inbound links are even more necessary if what we want to achieve is to position ourselves with a highly competitive keyword.
Spying on your competition
This is the easiest way to get external links. You analyze the competitors who are well positioned in Google and look at the links they have and those they don’t have.
From here you have two tasks:
Replicate those links and you will see technical seo optimization tips and updates how in a short time you begin to climb rapidly in the Google search engine.
You take advantage of the gaps they are not covering.
To analyze a competitor I recommend 3 tools: Se Ranking , Semrush and Ahrefs.
2. Publishing articles on high-authority blogs
Guest posting is the easiest way, but it requires some effort on your part, as you will have to generate high-quality content to publish on another authoritative blog in the same sector.
Of course, in addition to analyzing the domain authority of the blog where you want to publish, also analyze web traffic. You can do this with any of the three tools I mentioned.
Choosing a good content strategy
You need to know which types of content can bring you the most links or backlinks in a completely natural way.
The contents that get the most quality links in my experience are. The goal is to generate content that is so interesting, useful, or entertaining. That other sites will want to link to it naturally. Which improves the site’s authority and visibility in search engines. This content can range from detailed guides, market studies and research publications to infographics and viral videos.
A good example is Metricool , which canada email lead periodically launches studies on social networks, and many media outlets report on it.
Metricool Studies as a Link Baitibg Strategy
Participating in any award for the best blog will help you get quality and 100% natural links.
There are many prizes and contests, here is an example.
Prizes organized by the newspaper 20 minutes. Where we can get a link from a domain with an authority of
there will surely be many more prizes. Contests and lists of this type where you can get one or more links of the highest quality. Pay attention to what is happening in your sector and take. Advantage of any initiative to leave your link, gain visibility. Brand awareness and backlinks!
6. Broken link building or broken links
Identify broken links on relevant sites and contact administrators to suggest that they replace those links with a link to similar content on your own site.
Register in directories of your sector, your area
Work on your presence in business directories in your sector, and also in your area. Because with this you will not only get backlinks, but you will also reinforce your Local SEO strategy . And it goes without saying that an essential registration is the Google Business Profile .
Along the same lines, appearing on opinion platforms will generate backlinks for you.
But, in addition, it gives you the opportunity to work on your social proof , a strategy that, if you know how to play your cards right, will improve your brand recognition and gain the trust of users.
To give you an idea, I am referring to platforms such as Tripadvisor or TrustPilot .
Analyzing our images and infographics
The Image Raider tool is a real wonder because it allows us to track all the sites where any image or infographic of our authorship has been published.
sometimes what also happens is that someone. Shares an infographic that they have seen on another published website and puts. The link to them instead of its author. I tell you this so that you take it into account and get out your rod to catch as many links as possible.
By the way, and i haven’t mentioned it yet. This method is known as reverse image search. And we can also do it using the google search engine itself.
