Sometimes it is a difficult decision to make, because it means leaving behind a deep-rooted identity. However, change does not have to be seen as a renunciation, but rather as a breath of fresh air for one’s identity.
In this post we will see what this strategy entails, the advantages it brings and what signs indicate that the time has come to redesign.
Restyling is the process of updating a company’s corporate image . These are “touch-ups” made to the brand’s visual elements with the intention of adapting to changes in the niche or market in which it participates. The visual identity update can range from the logo, typography, colors to other graphic components.
The goal is to refresh the brand image
so that it remains relevant and attractive to its audience.In most cases, this updating becomes necessary because the preferences and tastes of the target audience change with the arrival of a new generation. But it can also happen because a competitor introduces some new element that attracts consumers.
In both cases, the brand is forced to evolve to remain attractive to consumers.
Differences between restyling, rebranding and brand revitalization
Rebranding involves making radical
Changes to a brand. It covers both the visual and verbal identity as well as the values and objectives. This type of reconstruction occurs especially when a company merges with another company or takes on a new focus, such as reaching a new area.
Unlike rebranding, restyling does not modify the core identity of the brand, but rather adjusts and modernizes it to improve its perception in the market.
Revitalizing a brand means giving it a new impetus with the intention of changing the public’s view of it. It is necessary when customers view the company in a negative light, perhaps due to a crisis, or when a new product or service is launched.
In restyling, the improvements only focus on the visual aspect of the brand (logo, colors, font, etc.), while in rebranding the changes are more substantial.
It is also different from brand revitalization because in the latter the changes are very slight and the visual identity of the brand is preserved.
Let’s pause to consider Sarah’s narrative. She was a tiny business owner who, without doing any due diligence, bought a large phone number list and decided to go into cold calling. She was first buy phone number list thrilled to have access to new clients, but she soon became discouraged with the experience.
What is restyling for and what are its benefits?
Restyling has several uses and benefits. Knowing them can help you decide whether or not you should do it with your brand.
When users see a brand change, their perception of it can change too.
For example, they may think your products or services are outdated and switch to a newer competitor.
Refreshing your brand image eliminates that idea.
2. You convey the idea of evolution and improvement
By updating your logo, colors, typography, etc., the public thinks that you have something new to offer or that you have improved your products and services.
It also tells consumers that you are adapting to their needs and that you know them well.
Gives greater scope to changes
Help spread the word about the changes you made to your offer.
It is a good complement to advertising campaigns and press announcements.
When a customer sees building the right team for your seo and content marketing needs: agency in-house contractor or hybrid that the brand has a new image, they understand more quickly that you have something new to offer them.
4. It keeps you top of mind
Being top of mind means that your brand is the first thing that comes to mind when your customers think about solving a problem or addressing a need.
The change will help your customers always remember that you are there and that you have what they need.
When to do a restyling?
This refresh should be applied only canada email lead when necessary, otherwise your customers will never create a relationship with your corporate image if it changes frequently. So, when should you do a rebrand?
Here are six possible scenarios in which a restyling is appropriate:
If the logo does not match the brand personality
As the company grows, the brand personality changes.For example, you may initially want to convey the idea of being a family business because you are targeting a local audience.
But if you grow and become national or international, the image may have to convey this “expansion”, but without giving up its history.
2. To adapt to new styles
If you see that your audience’s preferences are evolving, your brand image should do so as well.
Sometimes, brands themselves set trends. In these cases, you need to rethink your visual identity so that your competition doesn’t overtake you.
To convey more professionalism
For personal brands, it’s critical that your logo and other visual elements convey your expertise.
If over time this is no longer perceived, perhaps due to changes in styles, it is necessary to remodel the brand.
4. When objectives are modified
It is very common for companies to modify their objectives as they grow, or even if they stagnate.
To give these changes greater relevance, consider whether you should keep the current image or if it would be a good idea to refresh it.
When you have suffered a brand crisis
Sometimes a revitalization is not enough to completely overcome the bad reputation left by a crisis .
By updating, you break the association of the problem with the brand because the public will perceive the changes in the company’s image as a renewal for the better.
6. If it changes owners
Restyling can be done when a company is acquired (although it is not mandatory).
Doing so helps to imbue the brand with the values and personality of the new owners. This makes the target audience understand that there is something new in the brand.
Examples of brand restyling
All successful companies today have made adjustments to their brand image. Let’s look at three popular examples.
You probably know Google, but have you stopped to think about the changes to its logo?
This company has updated it many times to keep up with changes in technology and the way we consume information.
