This content, although it has been with us for more than 20 years, is experiencing its heyday. We are changing the way we consume content, and in this sense, this medium adapts perfectly to our new habits.
Let’s take a closer look at what a podcast is. Why you should incorporate this format into your content strategy , and how to create one step by step.
A podcast is a series of recorded audio episodes. That you can download and/or stream on a recurring basis on any computer or mobile device. From the author’s website or from any podcasting application or platform, where. The aim is to inform or entertain the listener with a topic of interest.
It is characterized by its flexible and accessible format. Allowing it to address a wide range of topics, from education and entertainment to news and culture.
This is why they have become a valuable tool
In addition, you have the option to subscribe. Just like with a youtube channel , so when the author publishes a new episode, you can activate a notification so that. Through a subscription (rss), you are notified immediately.
As a curious fact, its name comes from the union of “ipod ” and “broadcast” , as it is similar to radio programs but you can listen to them from your portable player (popularized by apple ipods).
What exactly are podcasts for?
Now that you have a good understanding of what a podcast is. Let’s talk about why we can create this particular type of content.
Basically, as i have told you, this is an excellent medium. Through which to share any type of information of value to the user (in this case, the listener) , just as happens in a blog, although here it would be the reader.
Whether it is entertainment content
Commentary or even educational content, there are a variety of programs whose main objective is to serve as a training platform , whether teaching a language, a technical subject or even entertaining their audience.
Another point to note is that it works as main content or as extra content. That is, you can use this type of content as your main product or you can share it as an extra.
For example, there are professionals who use them as an incentive for people to subscribe to periodic newsletters , and even teachers who offer or recommend some of these programs as a complement to face-to-face classes.
How does a Podcast work and what is its competitive advantage?
Looking at it from a strategic point of view, I will focus on its benefits for listeners who enjoy consuming them; and on the other hand, what it contributes to all those professionals who generate this type of online audio content.
Consider Tom’s Home Repair Services, a tiny company in his community that faces challenges from more established rivals. Following the creation of his WhatsApp database with the phone numbers of previous clients, he made the decision to send whatsapp number database customized messages that included client testimonials and pictures of successfully completed repairs.One day, he shared before-and-after pictures of a kitchen makeover along with a moving letter from the family.
Advantages for the consumer or listener
The life that many of us lead today is quite fast-paced. Let’s say that we are constantly going from one place to another, occupying our time with things that we consider important for our lives, be it work, studies, sports activities or even taking care of our children.
The problem comes when all these activities that we do daily and that are part of our routine leave us with little or no time to enjoy informative content that interests us and that can contribute a lot to our training, or simply that distracts us.
It is precisely this lack of time that has made them so successful in recent years.
And it is a content format that is easy to enjoy, and that basically does not take up any time of your day , since you can simply listen to or watch them while doing any other activity.
Whether it’s in your car on the way to work, or while you’re making dinner, the way this type of content is made makes it easy to enjoy anytime, anywhere.
In a busy life like the one many tend to lead
Podcasts are consumed during leisure time seo site audit strategy 101: a marketers guide to content audits or while doing other activities, which increases the likelihood of capturing the listener’s attention for longer compared to other media.
Advantages for the podcast creator
Now, it is not only something that our audience should be thankful for, but also the professionals who generate these types of audio tracks.
And these open a new window for us to connect with our target audience . It doesn’t matter if you are self-employed, an SME or a large company, a podcast is a method with which you can communicate with your audience in a close way.
Podcasts enrich marketing strategies by canada email lead fostering a closer and more authentic relationship with the audience.
This format not only improves brand visibility, but also builds trust and authority in the market.
As a professional, having one is an opportunity
Not everyone has time to sit down and read blog posts or social media, but they can listen to your show while they are driving to work or doing some other activity.
It can also be a great incentive. Like extra content to offer, something that draws attention and makes your clients feel. That you are interested in them and that you want to offer them the best. Offering them, for example, the opportunity to answer their questions via email. Through the audio of a program that you dedicate solely to solving them.
Not to mention that, since it is a regular program. With “episodes,” it is a great way to build loyalty with your audience. Since if they are interested in the content you share. They will return regularly to consume more episodes.
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How can podcasting be implemented in a Digital Marketing strategy?
At this point, it must be said that it depends on each person and the needs of each professional or business.
However, I can give you some points or tips on how to implement it in your Digital Marketing Plan in a simple way.
1. Attract and nurture your audience
This medium is used as an educational and entertainment tool, providing information and knowledge on topics that appeal to a specific audience.
Hence, it is an interesting format to work on Inbound Marketing .
This format helps you showcase your know-how, position yourself as a reference for your audience, and gain authority and reach.
Turn the podcast into a gateway to your conversion funnel .
2. Make the most of your content and boost other strategies and channels
You can work on recycling content.
For example, you can record a live podcast with video and use the content to publish it on YouTube as well.
Or transcribe it to write a post.
Or directly upload it to your vlog .
Select excerpts and generate content for social media.
Send it in your newsletter
One of the most common methods is to use them as a booster for your Email Marketing strategies .
If you’re looking to get more subscribers for your newsletters, why not incentivize your visitors by offering an exclusive podcast show ?
Rest assured, depending on the topic you work on or the type of content you create, they may be quite interested.
Especially if it is extra content that provides value to users.
Invite experts or influencers to reach new audiences interested in your project.
3. They are an excellent means of promoting courses
If your product has to do with courses or education in general, this format is an exceptionally powerful tool.
Through them you can give “small samples” of what your clients can learn in your course or educational program, and thus engage your visitors so that they become clients, that is, students.
4. Strengthen your brand and your presence on social networks
I already told you about the main advantages of this type of content and, based on this, we can say that they are easy to share on social networks.
