In-store promotion refers to all activities that encourage potential customers to visit a physical store and lead to purchasing behavior. There are three points to in-store promotion.
1. Promoting store visits (=increasing the number of customers visiting the store)
The first is to encourage more potential customers to visit the store. In addition to providing information that chile phone number library motivates customers to visit the store! it is also important to have attractive displays and entrance areas that encourage customers to enter the store.
② Increase in sales (increase in checkout rate and unit purchase price)
Next, it is important to devise ways to encourage customers to make purchases. In that case, it is necessary to increase the checkout rate (the percentage of customers who purchase products) and/or the unit price.
3) Creating regular customers (=increasing the number of visits)
The third is to increase the number of visits to the store. Create a system to provide some kind of benefit to customers who visit the store and purchase products, and encourage them to become repeat customers. Regular customers availability of goods and relevance of prices are a very important point for maintaining stable sales at the store.
What kind of in-store promotions are available?
What kind of in-store promotional cell phone number measures can be considered to meet the three points mentioned above? We will introduce some representative measures one by one.
1. Promoting store visits (=increasing the number of customers visiting the store)
There are two ways to approach potential customers as a measure to encourage them to visit your store.
with useful information that will motivate them to visit the store through distributing flyers, inserts, emails, social media, etc.
Supermarkets and drugstores have large “featured items of the day” displayed prominently on their flyers, and clothing stores use websites and emails to announce seasonal sales as well as special sale periods on weekends and other occasions.
The second is to create in-store displays or signs and displays near the entrance that make people want to go in when they pass by the store.
Many people have probably had the experience of not intending to shop, but then finding a product they’ve been interested in on display, or seeing an item they’ve run out of on sale near the entrance, and then heading in.