Planning a budget for an advertising How to estimate campaign in Yandex Direct for a new product is an important step that can determine the success or failure of your business. How not to waste all your money and get the most out of your advertising? Let’s figure it out!
1. Market and competitor analysis
We study demand and target audience
Before you start assessing the budget of an saudi arabia email list advertising campaign on Yandex Direct , you need to conduct a thorough market analysis. You need to understand who your target audience is, what is the demand for your product and how competitive it is.
Use Yandex Wordstat and Google Trends to assess the popularity of key queries on your topic. This will help determine the potential volume of traffic and the scale of the advertising campaign.
We analyze competitors’ advertising
Take the time to study the advertisements and landing pages of your direct competitors in Yandex Direct. Pay attention to their unique selling propositions, prices, promotions. This will give you an understanding of how to position your product and what “tricks” to use in advertising.
You can also use advertising analytics services (such as SpyWords) to estimate your competitors’ approximate budgets and the frequency of their ad impressions. This information will help you plan your own budget.
2. Selecting the strategy and goals of the advertising campaign
Defining goals and KPIs
A clear understanding of the goals of an advertising campaign is the key to its success. Do you want to increase sales, increase brand awareness or attract how to create an advertising creative and set up advertising in google and yandex leads? Your strategy and budget will be based on this.
Be sure to define key performance indicators (KPIs) to evaluate the campaign results. These can be conversions, cost per click, bounce rate, etc. Tracking KPIs will help you adjust your budget and campaign settings in time.
Selecting an audience and targeting types
The right choice of audience determines not only the campaign budget, but also its results. The more accurately you segment the audience by geography, age, interests, behavior, the higher the return on advertising will be.
Yandex Direct offers various types of targeting – demographic, geographic, time, interests, etc. Experiment with the settings to find the optimal combination and not waste your budget on the wrong audience.
3. Calculating the advertising campaign budget
We define the structure of the advertising campaign
Before moving on to a direct assessment of the budget bosnia and herzegovina leads of an advertising campaign on Yandex Direct, think over its structure. How many advertising campaigns, ad groups, what key phrases will you use? The budget distribution depends on this.
Additionally, if your product has multiple target audiences or niches, it makes sense to create separate campaigns for each of them. This will allow you to manage your budget and target more flexibly.
We calculate the budget by goals and KPIs
Now it’s time to get out your calculator! The basic formula for estimating the budget of an advertising campaign on Yandex Direct looks like this:
- Budget = Number of clicks x Cost per click
You can estimate the number of clicks based on conversion goals and the average conversion rate in your niche. And the click price – based on the average price in your topic (data on this indicator is available in analytics services).
But also do not forget to take into account such factors as seasonality of demand, stage of the product life cycle, level of competition. They can significantly affect the budget of the advertising campaign.