The lion’s share of people perceive the surrounding reality with their eyes. There is a proverb about them: it is better to see once. And advertising is also mainly remembered thanks to its visual component. Of course, information create an is important, but it is secondary. And the primary thing is a drawing, a photo.
Advertising creative, what are you?
A creative approach to ads is creativity. The vietnam phone number library goal is always the same – to grab the reader and not let go. Different search engines have their own nuances of creativity.
Ad types :
- Adaptive display ad formats (adapt to the display platform).
- Graphic (statics, animation, video in different formats).
- Multimedia (text + animation).
- Video (YouTube version).
Don’t forget the rules: no 18+ content, advertisement engineering as marketing examples must be relevant to the products being sold, use high-quality images.
Yandex
Yandex has 40,000 sites. You can place ads like these on them:
- video ads Yandex Direct ;
- text and graphic ads Yandex ;
- Yandex Direct graphic ads (banners).
Creating creativity. Where to start?
We always keep in mind that our goal is to bring users to the site (at least). Therefore, we think about what and for what audience we are creating. Memes for young people will go down a treat, but they will scare off the older audience. Therefore, divide (segment) and conquer!
You can get inspired by successful ideas of competitors, but you shouldn’t take them in their entirety. By qualitatively reworking them for create an your product, you can get unique creativity.
Find your customers’ pain points, topics that are sure to evoke an emotional response, and go for it!
What you can use to be creative:
- A specially hired person with phone list a professional design education will do everything perfectly, but it will be expensive.
- You can do it yourself if you have create an minimal talent and useful applications, such as Canvas, Photor or Figma.
- You can do everything according to a template right in the advertising account. Not very creative, but fast and without unnecessary movements.
Each system has its own tricks when creating an ad. Let’s look at them in more detail.