Regarding e-commerce, Mrs. Motores must have already tried advertising on Adwords, but it is important that she does not only invest in long-tail keywords , since she does not want to be confused with car engines. In addition to supporting the ads, she must also keep an eye on the CPC (Cost per Click): what is the real CPA (Cost per Acquisition) of the advertising efforts?
5. Ads on social media and visual media
It’s self-explanatory, right? Well, only if you go beyond Facebook, YouTube and Twitter and vanity metrics . There are many ways to do online advertising, conversion rates and niche sites. This cannot be ignored.
It is important to remember that each medium has its own particularity, and that goes beyond the size of the image. Good campaigns are not simply deployed in other media, but rather designed to work in those that give the most results.
Dr. House:
You need to be careful. There are specific rules defined by the Federal Council of Medicine regarding online advertising, but you can take advantage of pieces produced ethically by other Traction channels, such as Unconventional PR records, and use them wisely in your ads.
Mr. McDonald:
Mr. McDonald’s product is already going a long way on its own, but we all need to understand that advertising is generally understood as interruption. It’s no wonder the “Skip Ad” button exists.
If you have a good product, turn it into entertainment for the consumer. Go beyond the 5 seconds of YouTube and show that by the end of the video, the customer’s sandwich is still warm.
Mrs. Engines:
Good luck getting an engine to stand out in the Facebook feed . Remember that it would be competing for position with kittens, memes and expensive ads. But if we’re talking about e-commerce, re-marketing is always an option, as are visual ads on specialized forums.
6. Offline Media
Not having a television at home is a decision, but it is still not common not to have one, in the Latin market.
So don’t ignore offline media, because TV ads, sports on the radio, outdoor advertising, infomercials, newspapers and even flyers you receive on the street all have an impact.
Many argue against the results of traditional media , because they are difficult to measure. But add to this the difficulty of reaching audiences aged 55 or older through Facebook segmentation.
On top of that, few tech companies use that channel, and where the competition is lower, there may be your opportunity, as well as the possibility of making your product tangible. Check out this amazing campaign from Spotify .
Dr. House:
Have you ever heard of newspapers for doctors? They are newspapers aimed at the Regional Medical Councils, which even have photopoetry columns. I bet an advertisement for a pathology laboratory would look great in this medium.
It’s not because we’re talking about mass media that we need to put segmentation aside.
Mr. McDonald:
One of the small challenges of everyday life is getting home with the “take-out” in the car (drive-thru) warm and intact.
But the message can be reinforced along the way by passing through an understandable means of outdoor advertising that encourages you to choose a network that opts for packaging that keeps your burger warm until you get home.
As for the potato chip theft, no amount of advertising can do much.
Mrs. Engines:
In Brazil, for example, there are large industrial centers. Whether or not it is a coincidence for the interest tax rates, these centers are usually located in cities abroad, which bring together industries and gated communities.
Great for advertising on local TV and radio stations for industrial and artisanal well engines.
Point for Mrs. Motors.
7. SEO
The old and infallible Search Engine Optimization. It is the process that allows us to appear in the first results of a search on Google, but not at any price.
However, it is necessary to understand how Google works and how it indexes results. And, instead of trying to avoid the mechanism, make your content understandable to robots and to the people who will enter what you offer.
Dr. House:
With the CFM (Federal Council of Medicine) advertising manual in hand, it is possible to approach some tests, methodologies and diagnoses with the right keywords, but also to understand Google itself as a competitor with respect to the cards that make health searches more reliable .
Mr. McDonald:
The B2B market makes SEO and positioning efforts a little more difficult, but it is always interesting to position well for what such companies are looking for.
Menus? Home deliveries? Children’s gifts? Find and produce something that the customer is looking for and stay in the results.
Mrs. Engines:
SEO for e-commerce is always a challenge. But get the basics right: good titles, good product descriptions, photos and, in the case of specific products such as engines: instruction manuals, demo videos and user reviews. They will never be too much.
8. Content marketing
Content marketing is one of the best channels, and in fact, it is the one that gives its name to this blog . And, going into the information that exists on traction, which does not go into much depth on content marketing other than creating a blog, we need to highlight that you will need much more than a good text to attract clients.
Please don’t limit yourself to generating articles and e-books either. Invest in webinars, infographics, videos, quizzes, podcasts and content in other media , such as apps , for example.
Remember that producing content and educating your customer is far from making your product dispensable (if it was useful in the first place).
Dr. House:
There are many scientific articles already produced by the media, therefore, to make the content generate results and not just be a branch of science, it is necessary to structure the content in a sales funnel.
The content needs to be brought closer to the doctor, the hospital and the laboratory, which will not only tell them about new discoveries in medicine, but also how to identify diseases and make the practice of medicine a more assertive task.
Mr. McDonald:
The B2B market loves data and Mr. McDonald’s isn’t just about delivering packages.
A well-crafted search on food consumption would bring a good base of leads interested in serving hot sandwiches.
Mrs. Engines:
Remember that strategy of filling product pages with useful information like videos, instruction manuals, and blog posts to improve your SEO? Content marketing done right puts emphasis on keywords.
A blog would also be helpful in educating industry owners on why they should consider changing engines in the first place.
Many traction channels can be complementary. Take advantage of this opportunity to see what each can do for the other while directing your investments towards those that bring more results.
9. Email marketing
Email marketing is not spam and this can be easily forgotten, even if you promise not to be in the conversion box.
Emails are designed to engage and convert with strategic messages and can be captured through landing pages and forms in exchange for relevant information.
So, when adopting the channel, think about your next email. Which ones do you actually open? Which ones actually led you to buy something?
The goal of email marketing is to make access to information and the flow of purchases closer to the leads , but recognizing their points of interaction so as not to end up being… uninteresting.
Dr. House:
Emergencies arrive as frequently as emails. Therefore, a pathology laboratory should not bring problems but solutions to the inbox.
With the daily work of professionals, it is necessary malaysia mobile database to think not only about the time of the email but also about the responsibility of the message.
Mr. McDonald:
The B2B market doesn’t have time to waste. Probably half of Mr. McDonald’s leads have a serious inbox control problem. So they need to find out when sandwich ordering is done to set the stage.
Mrs. Engines:
An e-commerce business that specializes in motors cannot insist so much on the frequency of email marketing.
After all, you don’t buy engines as often as you buy a blouse. But service reminders, parts discounts and usage tips ensure direct authority in your inbox.
10.
A little-known and difficult-to-translate term, Engineering as Marketing is building something to get qualified users .
Typically, it involves programming, IT, and product teams to launch a tool, microsite, or widget that has some common context with the lead generation service.
Do you know the fantastic people generator ? That’s exactly what we’re talking about.
Dr. House:
Ok, it’s hard to compete with IBM’s Watson , the artificial intelligence that can diagnose a rare type of leukemia.
But it wouldn’t be a bad idea to have an online reference of the tests to be ordered, segmented by body organs, hormones… Just enter a combination and see the list of the most recommended ones.
Mr. McDonald:
There are several addresses that promise to deliver hot food in a certain amount of time.
In order for X to stop being an unknown, Mr. McDonald must calculate the time in which a food can be delivered so that the lettuce is not damaged by its wrapping.
Mrs. Engines:
Would you give your email to find out the Return on Investment (ROI) of a motor’s energy savings? Mrs. Motores’ potential customers would.
11. Targeting Blogs
In free translation: “Focus on popular blogs to reach new audiences.”
Influential or legitimizing in your niches.
But don’t just think about blogs, there are podcasts, Facebook groups, pages, etc. And for each sector, there is a legitimizer (and its price).
The best advice is: don’t try to force your product on a legitimizer. Most people like legitimizers because they feel empathy for their age, tastes, and for the personification of something they believe in or sympathize with.
Paying someone to talk about something like in an infomercial, if it’s not intentional, it’s not going to look good.
Dr. House:
There are a lot of health blogs out there. A lot. Why not co-market with the most relevant ones? When you can’t win the battle for keywords, it’s better to do guest posting.
Mr. McDonald:
The B2B market cannot ignore legitimizers software retail explained in detail or the perception of the end public. In the food sector, therefore, ingredients, recipes and methods speak for themselves.
This is how inviting a YouTuber to test whether your packaging actually preserves the temperature of the food can influence franchises to opt for this type of solution.
Mrs. Engines:
There are many forums and communities about industrial motors, believe it or not. Talking honestly with an active user and asking for an opinion on a product can go a long way.
It is not by chance that I am emphasizing the issue of honesty. There are few users willing to risk their reputation to sell a product and a fake review does not serve as a traction channel.
12. BD
Business Development (BD) is a channel that tests the limits of marketing in traction channels, but can be defined as the “ process of creating strategic relationships between your startup and a partner.”
Dr. House:
Partnering with large hospitals seems like a good idea. BD for Dr. House could be: projecting into large clinics, having presentations, arguments, numbers and professionals ready to schedule meetings and close deals.
Mr. McDonald:
True to the name, depending on the interests of aqb directory packaging, unit value and product effectiveness, Mr. McDonald may give exclusivity to a certain fast food franchise.
Mrs. Engines:
E-commerce sites need many seals to function: SSL, trust seals and industry badges. It is even better to be listed as a partner of the brand you sell online and, above all, redirected from their sites.