Table of Contents
- 1 Definition of logo.
- 2
- 3 Professional logo design.
- 4 Conclusions.
Definition of logo.
The logo is a graphic element that uae whatsapp number data an entity and is what distinguishes one brand from another . In a broad sense we can say that, depending on the type, it can be made up of a set of graphics, symbols, shapes, colors, etc. that together represent a company, corporation or entity, and convey the history, philosophy and services it offers.
A company’s logo is the central axis of its Corporate Image and visual identity. It is the first thing that identifies it and is a point of reference , so the primary objective of this element is to adequately represent us and to be successful, in accordance with the fundamental principle of design where “less is more.”
Design is very simple, that’s why it’s complicated (Paul Rand)
A good logo is the result of a well thought-out design . It will never be the result of chance, but rather of stopping to reflect and evaluate the concepts and emotions that we want to show to our audience.
Professional logo design.
A professional design must meet the following characteristics:
1) It must be original : it must show an attractive, novel image and achieve visual impact. It will be necessary to choose well from the catalogue of how to create an advertising creative and set up advertising in google and yandex and it must differentiate itself from other brands to position itself ahead and stand out.
2) Phonetics : the image is associated with the sound of the brand name. A brand that is easy to pronounce is more pleasant.
3) Memorable : it should be remembered once seen, and should be related to the company and the services offered.
4) Simple, clean and clear : the market is saturated with logos. The simplest ones are the easiest to remember. It must understood by the audience without creating confusion. In a second it will be in the mind of whoever sees it. An image that is too complex can create confusion and/or rejection by the consumer.
Conclusions.
A company logo must be in a colombia business directory way. Taking into account several factors such as our mission, vision and values and the public we are targeting . Aspects such as the psychology of color, the psychology of shapes. Emotional branding and the expectations we want to satisfy in the consumer will ensure that the final design of our logo is with our company’s purpose and creates a successful brand visual identity .
What elements do you think are important when it comes to transmitting a message in a logo and making it memorable?