“Instagram” is a social networking site primarily us for sharing images and videos. It has a large number of monthly active users in Japan, totaling 33 million. It has a wide range of photo-iting filters, and compar to other social networking sites, there tends to be a lot of stylish photos and videos poste. As it does not have the retweet function of Twitter, it is not as easily disseminat, but it is characterized by the ease with which information can be disseminat visually.
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How to do social media marketing
The main methods of social mia marketing are as follows:
- In-house operation
- Run social mia ads
- Launch a albania phone number library campaign
- Use influencers
We will explain the characteristics of each in detail.
Operate in-house
There are two ways to operate SNS: using only your own resources or outsourcing. If you operate in-house, it is ideal to form an operations team. By dividing up the roles of creative creation, analysis, and actual posting, it will be easier to increase the frequency and quality of posts.
However, there are many cases where resources are insufficient and SNS management is done by one person. For such companies, it is recommend to start using Twitter, which allows posts with a small number of characters.
Advertise
Social mia ads allow you the decisive push: marketing automation and email marketing to set segments in detail and reach more users. For example, let’s say your company’s product is target at women in their 30s who live in Tokyo. If you use Facebook ads, you can display your ads only to women in their 30s who live in Tokyo. As mention above, it has the advantage of being able to reach potential customers who are not yet aware of your company, rather than spreading your ads to an unspecifi number of people.
Social mia campaigns vary depending on the social mia platform us.
Instagram campaign example
- Users are ask to post photos of products with a specific #hashtag, and they are enter into a drawing to win prizes such as digital gifts and coupons.
Examples of campaigns using Twitter
- Companies will pose quizzes cell phone number and ask people to post their answers, including specific hashtags, and those who answer correctly will be given rewards such as digital gifts and coupons.
- Those who follow the company account and retweet the campaign post will be given rewards such as digital gifts and coupons.