After having consolidated the entire The decisive push advertising structure, it was decided to insert two new interrelated tools : the periodic sending of newsletters to customers and marketing automation.
As for the newsletters, this has romania phone number library allowed us to keep the attention of all users high, providing useful information about the company, the products and above all informing and reminding the duration of the promotions.
Offline channel support: helping traditional point-of-sale sales.
The email marketing tool prove to be an advantages and disadvantages indispensable added value even during the first lockdown period to support the traditional sales network.
In fact, personalized coupons were create for each retailer, which allowe their end customers to make the purchase online (mandatory given the situation), signaling (via the coupon) their loyalty to the reference retailer, who obviously had his share of the profit.
This strategy has at the same time:
- give further visibility to eCommerce,
- make all the company’s retailers participate
- provide a service to end customers.
The decisive push: marketing automation and email marketing
Marketing automation on the bfb directory other hand allows you to send personalize information (always via email) to users base on their actions, specifically:
Newsletter subscriber > thank the user for entering the SurgicTouch world
Abandone Cart > remind users who have adde products to their cart to complete their purchase
First purchase > thank the customer for making their first purchase, with the aim of making them a repeat customer.