Since the start of the COVID-19 pandemic, people have adopted a lifestyle in which they refrain from going out and eating out, and avoid contact with others as much as possible. There has also been a dramatic increase in the number of occasions where people rely on the internet for shopping, and a survey showed that in May 2020, the percentage of households using online shopping exceeded 50% for the first time. (*1)
“In times like these, it’s inevitable that sales at brick-and-mortar stores will fall.”
“It’s also difficult to get people to come to seminars and events.”
I’m sure there are many promotional staff who feel the same way.
However, especially at times like these, why not reconsider your in-store sales promotions in order to make better use of your limited customer contact points and maximize returns once the situation improves?
In this article, we will propose the introduction of digital gifts as one way to do this. We will explain the advantages of digital gifts in an easy-to-understand way, comparing them with traditional in-store sales promotion measures.
Three points to keep in mind when promoting in-store sales
First, let’s briefly review armenia phone number library the three basic points of in-store promotions.
① Promote store visits
In order to encourage potential customers to visit the store, we approach them through distributing flyers, inserts, social media, etc.
② Increase in sales (increase in checkout rate and unit purchase price)
In order to convert store visits into purchasing behavior and increase unit purchase amounts, we implement price-led and non-price-led initiatives in-store.
Price-driven : discounts, special offers, time-limited sales, coupons, etc.
Non-led : Providing gifts, audience analysis in vk: which targeting settings work best suggesting related or higher-end products, etc.
3) Creating regular customers (=increasing the number of visits)
, we use point cards and coupons cell phone number that can be used from next time onwards, and devise ways to foster loyalty to the store so that customers will return and become regular customers.
Taking these three points into consideration, in the next chapter we will explain the benefits you can expect from introducing digital gifts.