The 10 Commandments of Marketing 3.0 and Philip Kotler. New 3.0 strategies

Have you heard of Marketing 3.0?  Technology and user behaviour are changing almost daily. There are many factors that affect the behaviour of companies and consumers. Today we reinvent ourselves and what is valid today is no longer accurate for tomorrow. We are in the digital age, and people’s demands and expectations are greater. Today we have to run faster to stay in the same place. 

Philip Kotler, father of Modern Marketing.

Philip Kotler defines Marketing as the “business administration technique that allows us to anticipate the structure of demand in the chosen market, in order to conceive, promote and distribute the products and/or services that satisfy and/or stimulate it, while maximizing the company’s profits .”

Kotler was named a Marketing Thought Leader by the American Marketing Association in 1975, and has written more than 20 saudi arabia whatsapp number data that have been translated into more than 20 languages, as well as being the recipient of numerous other awards. Today he is recognized as the father of modern marketing .

New Marketing 3.0 strategies.

With the new Marketing 3.0 strategies, the concept of customer disappears and we address them as “complete people” who demand to be treated as such. We now take into account people’s tastes, reaching them with information that is interesting and provides value. We stop looking at the consumer and start addressing humanity.

This new way of understanding Marketing what i like to do with pleasure Sales, 100% focused on the Customer , means assuming that being digital is more than just being a company on the Internet. Companies must learn to make innovation a routine since we are permanently building the future.

The new marketing we are entering into is on perceiving what really worries people. Fhat they want, what they long for… in such a way that profitability is with responsibility. We are talking about personalized and value-marketing . Companies that demonstrate social responsibility through their actions in favor of society and the environment manage to be as brands with respect and admiration . The objective of companies is no longer just to sell, but to excite. With the Inbound approach, the client is at the center of our entire strategy.

The 10 commandments of Marketing 3.0.

We can summarize the ideas of Marketing 3.0 with what Philip Kotler proposes as the 10 commandments of Marketing 3.0 :

1. Love your customers and colombia business directory your competitors.
2. Be sensitive to change, for transformation.
3. Protect your brand, be clear about who you are.
4. Consumers are diverse, target those who can benefit most from you first.
5. Always offer a good product at a fair price.
6. Always be accessible and offer quality news.
7. Get, keep and grow your customers.
8. No matter what your business is, it will always be a service business.
9. Always differentiate yourself in terms of quality, cost and delivery time.
10. Archive relevant information and use your wisdom when making a decision.