The Creative Brief. Defining the advertising objectives of companies

Defining the advertising Have you ever heard of a creative brief ? Talking about a briefing  is talking about the strategy we carry out to prepare our advertising action . Today we focus on corporate advertising . Shall we begin?

What is a Briefing?

Briefing is defined as “ the orderly, strategic and creative choice of data that will allow us to define advertising objectives correctly and measurably .” Brainstorming is essential, as is analyzing the environment, the moment and the way of “staging”, the distribution channels , the images of the product or service , the graphic russia whatsapp number data and, of course, the characteristics of the product .

The creative brief is captured in a unique document exclusive to each agency, in which we specify and develop the creative ideas and identify the client’s objectives and needs . It is a confidential and strictly professional document, which reflects aspects such as the company’s background (products or services, brand image, etc.), previous advertising support and significance, current budget for the Defining the advertising campaign , new objectives , general market size and competition, specific market, current situation, product, price, packaging, distribution channel, consumer and target audience, potential audience, market trends, fashions, marketing objectives, and much more.

So, the creative brief is just a document?

For us, it is much more. It is about channelling all the creativity and the brainstorming that revolves around a product. It is about ordering concepts, concentrating beauty and not leaving anything out… Writing and outlining helps us to capture everything we have in mind. This document will be made up of drawings, diagrams, periods, and written in a language that reaches all audiences…

It has happened to all of us many times that we have met very creative people with very intense ideas but who have not been able to give form to everything they had inside due to a lack of synthesis or concentration. In this regard, we do believe that it is convenient to organize the brainstorm and write. The domino effect will make one idea lead to another and thus we can give shape to creativity and manage to carry out a good advertising campaign . How many times has it happened to you that when you have concretized an idea, many more have come out and the final result is much more interesting than you had imagined?

The 5 pillars of the Creative Brief.

The creative brief is based on 5 pillars which are:

• The objective of the awareness of one’s own boundaries campaign : launch, relaunch, maintenance, loyalty…
• The target audience and needs to be met .
• Define a slogan and advertising promise .
• Medium .
• Legal limitations or protections of trademarks .

Conclusions.

Having a quality creative brief will colombia business directory us to make the most of our Marketing tools and correctly implement the Inbound Marketing approach in our business.

We remind you that the orderly, strategic and creative choice of data will allow us to define advertising objectives and goals in a correct and measurable way. In addition, we will be able to anticipate user needs and predict the behavior of our prospects around our brand.

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