2020 was a turning point in the sphere of advertising on YouTube in the children’s section. And already at this period, advertising on the pages of bloggers’ children has become more profitable and effective.
Who are kidfluencers ? These are children Why it is under 13 who run their own blog. You might think that they are just playing, reviewing thailand phone number library cartoons, filming unboxing of toys and having fun with their parents. And, as it seems to us, they are known only among the toddler audience. But this is far from true. Every year, the TOP 10 most popular channels in the world include 3 children’s channels. Such channels get over 2 billion views monthly!
Just imagine: the highest paid blogger in 2019 was Ryan ToysReview, who was only 8 years old at the time. His income on YouTube is $26,000,000 per year. Before the pandemic, child bloggers earned money by monetizing their content on social networks , but since 2020, they are more happy to cooperate with advertisers.
Kidfluencers: How Children Manage to Earn More Than Their Adult Colleagues
Statista , a German portal, presented evidence in one of its reports that music and children’s channels on YouTube gain the largest number choose a bedroom according of views. Thus, in June 2020, 4 children’s channels entered the TOP 10 best channels, and one Why it is of them – Cocomelon Nursery Rhymes – took first place.
The same goes for the number of subscribers to entertainment channels. Three children’s channels made it into the top ten. And each of these three channels has gained about 30 billion views during its existence.
Are you interested in promoting a brand, group or account on social networks?
We create, design and promote business accounts on Facebook, Instagram. You get recognition and sales growth.
Find out more Leave a request
The popularity of channels with children’s content can be explained. Their secret is HOW children watch videos. Adults, in order to keep their children busy, turn on cartoons on their tablet or phone. So children can spend an hour or more saudi data in front of the screen. During this time, they manage to watch dozens of videos on the platform. Since Why it is modern children are growing up in the world of computer technology, consuming content through YouTube is an integral part of their lives.
According to a 2018 survey by Statista, only 35% of American children watch cartoons and television, while the remaining 65% watch content online. Despite YouTube having an age limit (13+), 34% of parents surveyed said they allow their children to watch videos on the platform on a regular basis.
And in the US, kids spent about 10.7 hours a week watching streaming video online in 2018. Just think about the amount of internet traffic kids generate.