On the site and then select the section words and competitors’ announcements. Competitors’ words and announcements Next, you need to specify the addresses of your competitors’ pages as a list. Competitor domains by keywords If the list is long, you can upload it as a file in XLSX format. Using fine tuning, you can set up a precise list of words that you are going to parse your competitors’ advertising posts. Specify minus words in the corresponding window. The results can be obtained in one file or for each search engine separately, as you prefer.
Report generation takes 2-5 minutes
Depending on the number of domains. As a slovenia phone number library result, you get a list of: How many ads by region are located in Yandex and Google? What advertising platform is used , keywords , titles and ad texts themselves. There will be a list of keywords on you need to a separate sheet in the file. What to do with this data next? So, having carried out these manipulations, we get the following as a result: A separate list of competitors in the Yandex and Google advertising networks. Projected budget with average cost indicated.
A list of key phrases and words
Used by competitors in different regions. Next find your personal style we use this data: Having analyzed the landing pages of your direct competitors, it is worth paying attention to what they have better and, accordingly, to do it even better. Be critical of yourself. When you need to forecasting your contextual advertising budget for the first month, always budget half more than required. Constantly update and adjust your list of keywords and phrases, not forgetting to analyze competitors’ ads . When creating an advertising campaign, consider the GEO of both yours and your competitors.
If there are many federal campaigns
Then emphasize the advantage of the local rich data manufacturer. Always write down your company’s strengths and weaknesses, as well as those of your competitors. This will help you work on your most vulnerable areas. Conclusion Automatic contextual advertising automation services collect information well, but without thoughtful you need to work with it, it will remain just numbers. Always approach the analysis of the received data competently, because for the most part thanks to it you can surpass the competitor and get a client for yourself, who will definitely be satisfied afterwards!On the Yandex Direct service in contextual advertising there is a concept of Cost per Click ( CPC ), that is, the price of a click .