The system carefully monitors that the conditions specified in the ad correspond to those stated on the site. Campaign settings In the Yandex advertising network, as in search campaigns. You can manually set up increasing adjustments and, conversely, turn off parts of the audience. Such user filtering helps reduce the number of non-converting clicks and ultimately significantly save the budget declared for advertising. Auction Just like in search, the final click price is set after an auction that takes into account the number and activity of platforms in the topic, the relevance of the ad and the number of target users.
In certain cases
The cost per click on a search is higher saudi arabia phone number library than in the Yandex advertising network. Therefore, for test advertising campaigns, in order to analyze user needs. You can it would be appropriate to first use ad impressions in networks. This is especially appropriate for products that have just appeared on the market. Such impressions will help familiarize users with the product, as well as get feedback from the audience. How much does a click cost on average? Click optimization is one aspect of Yandex Direct policy. It is an automatic instruction in which the advertiser is offered to choose one of three optimization directions.
This can be: a click package
A weekly budget, or an average cost per step-by-step instructions for click . Here is an example of optimization based on average cost per click: Example of optimization by average cost per click The Yandex Direct platform takes into account the stability of the average cost per click over the course of a week. The ratio of weekly costs to the weekly number of clicks determines the average cost. The advertising system algorithm automatically sets rates for one click. The value of these rates can be both higher and lower than the average rate.
This strategy will be appropriate for advertising
Campaigns that have accumulated enough brazil data statistics, as well as for those with 100 clicks per week. If an advertiser sets the average cost per click in the “click optimization” setting, this means that he does not want to receive clicks that cost more. 90 kopecks/click is the minimum cost per click . Analysis of the budget of the Republic of Kazakhstan Yandex Direct has a form that can be used to analyze the advertising budget for a search campaign. After opening the window, you need to select a region. You can as well as the parameters by which the calculation will be made (period, currency, platforms).