Contradictions can be detect in time and taken. The psychological aspect of brand analysis for course operation market researchers The brand creat in the minds of consumers consists of two parts. on the one hand. the brand image can be realiz. and the method can be obtain through usual investigations. However. brand image is prone to change and therefore unstable. On the other hand. brands also contain the so-call brand essence. which is form unconsciously and can only be record with the help of depth psychological methods.
Corresponding measures can be
In contrast to brand image. brand substance is Brazil Mobile Database constant and stable over time. and desires of consumers. but also has an impact on the emotional level. thereby forming the basis of trust in the performance of the brand. Successful brand emotional positioning is especially important as it ruces the risk of being copi by competitors. Therefore. brand analytics must also ensure that emotional brand images are document so that opportunities for development can be identifi. Many examples of successful brands can be us to illustrate the success factors that make a brand emotional. For example. R Bull has been more successful as an energy drink than.
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