Some are aimed at increasing user Why Categories engagement, others – at the number of leads. Let’s figure out what’s what. There are three goals available to choose from in the Instagram mobile app:
The screenshots clearly indicate which of them is intended for what. This option is configured in a couple of clicks, just select the target and the publication to which it will be applied.
But the FB advertising account offers as many as 11 goals in three categories:
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We will help you get real followers and uae phone number library increase sales through Instagram. As well as improve the image and recognition of the company. So it is worth carefully studying the tips that the network offers.
Recognizability
The goals of this category are aimed at attracting the attention of users in order to increase this indicator.
Leads
This category has several purposes that are worth considering in more detail.
- According to the developers. This goal brings the most successful result with optimization for the event in the application itself (promotions, distribution of prizes and valuables). The social network recommends using it together with the aim of increasing memorability.
- Traffic. Will help attract users, increasing how do you find the right the chance of interaction – clicks on the link to the application or correspondence. It is the best option for advertising. Which has external links from the site . Payment can be for clicks, views and coverage.
- Lead generation. It is advisable to use it with lead promotion. With the help of lead forms, you can get the necessary information – name, phone number, email, address, etc. It is possible to immediately collect contacts and conduct surveys for a better understanding of the needs of the target audience.
- Messages. In such an ad, readers see the button “Write in Direct”. This item carries the task of collecting users who are more inclined to correspondence.
- Video views. Works on the clientele that is more likely to watch the promo video.
Conversions
All goals in this category are, in one way or another. Tied to the interactions of a potential client with your store/website/account.
Let’s look at the goals in more detail:
- Conversions. Helps identify users who have performed certain actions. Thanks to the pixel, you can collect data on those who visited certain pages, added products to the cart, viewed information from catalogs. An ideal vietnam news latter option for the second point of the sales funnel. In the case of lower indicators, Instagram advertising algorithms will not be able to perform a deep analysis and bring in more ardent users.
- Catalogue product sales. Great for stores with products – optimization means you find people who have already shown interest on the site or in the app. A great option for cross-selling.