As with classic keywords, Types of negative keywords negative keywords also have different types of correspondence. Let’s analyze them one by one.
Exclude broad match keywords
In this case, ads that contain all the negative keywords will be exclude (even in any order), while they will continue to appear if they contain some (and not all) negative keywords.
Exact match keywords exclude
This case is the most mexico phone number library specific: if and only if the query contains all (and only those) keywords inserte in the sequence, the ads will not be displaye.
For example: Negative keyword: organic detergent.
The ad will not be displaye for queries with the keyword “organic detergent”, but will be displaye for queries with the keywords “organic detergents” and “buy organic detergent”.
Exclude Phrase Match Keywords
In this case, the order in energy certificate in the which the negative keywords are inserte is taken into consideration .
Ads that contain the entire keyword sequence in that exact order will be exclude (this remains true. Even if there are other terms in the phrase before or after the keyword).
Too difficult? Or boring? Too complex to manage?
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