Seo promotion of an online store of tires and wheels, aimed at increasing traffic. Over the course of a year of work, traffic grew from almost nothing to 600 people/day. Retail website of a large tire importer our client is an online store of automotive goods. The products presented in the assortment are designed for b2c and b2b clients: auto shops and car dealerships; industrial agricultural enterprises; transport and cargo companies; taxi services, public transport. Tasks and goals the key task that we had to solve first was getting conversions. Future plans also included bringing the site to the top and consolidating it among competitors in the automotive goods market.
Work progress
Our team’s strategy looked like this: drawing up the structure. This is one of the key areas, since we had to work in a niche in which competitive sites had a comprehensive product range. In the first months of work, we collected syntax, performed key clustering and expanded the structure. Internal optimization. The main task at this stage was setting up meta tags Phone Number List Traffic grew for each type of page. This measure is necessary so that search algorithms can more accurately index the created blocks. This, in turn, helps improve rankings. Internal linking. This is required so that the indexing of new pages is done efficiently. Internal linking helps speed up this process and brings more pages into the search results. It was necessary to launch a new store on the market and gain a foothold in the first positions in search results.
Tasks and goals Traffic grew
It was necessary to make the client’s website recognizable to the target audience, organize sales, and increase conversion literally from scratch. When bringing the store to the top of search results, it was decided to work with low-frequency queries and build Betting Email List promotion on them, since the results of the analysis showed that mid- and high-frequency queries were already occupied by competitors. It is impossible for a young resource to get to the top at first. Work progress the following steps were taken: expansion of the structure. The first thing we decided to do was to create many new landing web pages and divide them by topic. We have created a separate list of keys for each. At the same time, in total, our specialists collected 45,000 queries for 3,000 landing web pages based on semantics.