ССОРРА is a law that was passed in the US in the summer of 2019. It is designed to protect the personal data of children on the Internet. The law states that targeted advertising is prohibited in content intended for children. This law The SSORRA has significantly affected the earnings of bloggers on YouTube. This is due to the fact that targeted YouTube advertising is the most expensive within this platform.
This law affects all children’s content, regardless of the country of its production. These innovations have broken the system of earnings that the owners of children’s channels have been establishing for years.
Do you want to promote your business on social networks?
Order comprehensive SMM tunisia phone number library promotion from our agency
Find out more Leave a request
The SSORRA law has caused many owners of children’s channels to decide to close them, as they do not bring in the required profits due to the lack of targeted advertising. Those who decided to continue working on the platform are looking for ways to earn money online to stay afloat.
Due to the pandemic, views have increased, but earnings have not
Kidfluencers had not yet had time to recover from the ССОРРА law when the coronavirus arrived.
Due to the quarantine, most advertisers why can smart technology were forced to reduce their advertising costs to a minimum. In their report , the Interactive Advertising The SSORRA Bureau stated that 46% of brands significantly reduced their budget for targeted advertising, and 24% refused to buy advertising at all since the beginning of the pandemic.
But in the spring of 2020, due to self-isolation, YouTube video views increased significantly. Sandvine, an American provider, provided information in its report that during the quarantine, 15% of global traffic was generated by YouTube. Note that in 2019, this figure was 7% lower. Due to these events, all the reins of power were concentrated in the hands of YouTube bloggers.
The theme of children’s content has not changed
Despite the fact that the service itself has done everything possible to promote new content on the platform. During self-isolation, children’s content was very helpful to parents, so its views increased sharply.
But this did not affect the monetization of the channels in any way. Kidfluencers, on the contrary, suffered losses due to the ССОРРА Law and a small amount of advertising.
Thus, channel owners have been hit kuwait data by two shocks in just a couple of months, which have affected almost all content for children. While The SSORRA top YouTube channels can afford to refuse certain advertising and earn money on monetization, most channels that are not in the best category are forced to accept offers of cooperation from various brands.
When Internet earnings become lower, you have to resort to other options. This situation allows advertisers to set their own terms of cooperation.