We will consider the simplest option, which consists of four points.
Open the post that we will promote
- lick the button of the same name “Promote”. The network will offer to link the account to Facebook, we agree.
- Select the destination. The “Your profile” option will bring up the “Open profile” button under the publication. By clicking on it, users Setting up will be redirected to your page. “Your site” will take them to a web resource, and “Showcase” will allow you to promote new products and receive incoming requests or calls.
- Audience. This step will help ukraine phone number library determine the geolocation where the ad will be broadcast, the interests of the readers, their gender or age.
- Completion. We select the optimal budget for advertising on Instagram . After that, based on the entered amount, you will see the approximate daily reach. Then we check the necessary information and launch the campaign.
For a beginner, launching promotions through the app will be a great option. Speed and convenience are the main advantages. But if you have more Setting up global goals – increasing sales growth, in-depth analysis – the Facebook advertising account is simply necessary. It will open a window of wide opportunities for campaign optimization.
Evaluation of results
Although we still recommend using the ADS manager, you can also view statistics in Instagram itself. To do this, click on the “View statistics” button under the promoted post, or in the “Promotions” category in the user profile.
After this, the analysis menu will open, which will show the following data: reach, impressions and number of likes, saves, comments, transitions to the profile, clicks on calls.
The assessment of this information email marketing list directly depends on what goals were set. So:
- In case of recruiting subscribers, it is worth calculating how much one costs. The calculations are simple – divide the amount of expenses by the number of subscribers received.
- If the goal was to increase interactions, you need to monitor comments and likes, reach and ER.
- Transitions to the site — clicks on links, their cost. The formula here is the same as in the first point.
- Sales. Profit/cost ratio.
In order to conduct a more in-depth analysis of your business in the future, create a special table where you should enter the indicators you Setting up need, and as you fill it, analyze its success or failure.
Results
From the article you learned:
- what are the benefits of fresh list targeted promotion on instagram ;
- that the settings can be made both from the application and via FB;
- why are there so many goals, and which of them leads to what;
- recommendations for placements;
- how to debug your first ad from Instagram itself and evaluate the results.
With such a wealth of knowledge, you can start working successfully today.