Search engine optimization Web positioning on the Internet is one of the most searched terms by users. All companies want to appear on the first page of Google . How do we achieve those first positions in search engines ? Is it enough to buy a domain with our keywords? Fortunately or unfortunately, there is a lot of work behind the first positions and the domain we choose is not a decisive factor when it comes to being valued by Google .
Table of Contents
- 1
- 2 Why is it important to work on Web Positioning?
- 3 What are SERPs?
- 4
- 5 Natural Positioning or SEO.
- 6
- 7 Sponsored SEM Positioning.
- 8
- 9 SEO Vs SEM. Advantages and Disadvantages.
Why is it important to work on Web Positioning?
The way we access company information has changed a lot in recent decades. Now we search for products and services directly mexico whatsapp number data the Internet, so “being on Google” has become essential in an increasingly competitive market.
All companies work daily to advance positions in the Google search engine, since it contains 90-95% of the total search volume.
Our website must be correctly classified and indexed if we want to improve our visibility on the Internet.
What are SERPs?
When we talk about SERP’s ( Search Engine Page Result ) we refer to the Results Pages of a Search Engine . It is well known that users do not usually go beyond the first page of results of a search engine , so being in the first SERP’s will be question and answer forums important when it comes to directing traffic to our website .
Organic or Natural Results are those that a search engine shows us without having to pay anything for them. For this reason, climbing positions on the Internet naturally will be what interests us most in the long term, since it will mean that we are consolidating our brand and that we are visible to people who search for services or information on the Internet.
As Digital Marketing experts, we apply planned and evaluated positioning improvement techniques. In this way, we manage to correct and improve results in a progressive and constant manner.
We can classify web positioning into two large groups, both with very different nuances and philosophies:
- Natural Positioning or SEO.
- SEM Positioning.
Natural Positioning or SEO.
When we talk about SEO ( Search Engine Optimization ) we are referring to the organic or natural positioning of a website and it includes a set of techniques through which we improve both internal and external aspects of the colombia business directory in order to increase traffic to our page . In this way we manage to increase the visibility of our site and improve our position in the results obtained for a search with certain keywords .
Sponsored SEM Positioning.
When we talk about SEM ( Search Engine Marketing ) we refer to all those actions that we carry out to position a website in search engines . It includes both paid and non-paid actions; that is, SEM includes:
- SEO techniques
- Social Media Marketing
- Development of advertising campaigns using Google Adwords (PPC or pay per click).
We often simplify SEM as “paid or sponsored positioning” that allows us to quickly improve our visibility on the Internet by giving our ads and advertising campaigns a prominent place reserved for this purpose, such as the top and right-hand side of the results pages of the main search engines, such as Google.