Instagram advertising attracts users to your products or services.
An important point is that the goals from Regardless of the FB account are not set up for subscriptions to the account, unlike the mobile application. Therefore, if you need subscribers, here is a life hack:
Launch an ad with the “Profile” goal, then edit the audience in the ADS manager.
Formats, placements, and their nuances
Format
To diversify advertising messages and uganda phone number library provide the ads with the necessary tone, the network offers different formats.
You can broadcast materials in the following formats:
- images;
- galleries;
- video.
In addition, there are a few less popular ones: canvas, selection and slideshow.
Placement
There are only two of them – feed and stories. When choosing the first option, the ad will be displayed in the target audience’s feed and will look like this:
Tips for photos:
- file format – png/jpg;
- maximum size – 30 MB;
- minimum/maximum aspect ratio – 4:5/1.91:1;
- text volume – no more than 2200 characters.
Video tips:
- formats — .MOV, .MP4;
- resolution – not less than 720p;
- size – not exceeding 2.3 GB;
- duration – up to a minute.
The second placement is stories, which use real and personalized images are significantly different from the feed. Stories are full-screen vertical ads that are broadcast to users viewing the relevant category in the app.
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Tips for photos:
- ratio – 9:16;
- if the text takes up more than 20% of the area, there will be fewer broadcasts;
- Number of pixels – 1080×1920.
Video tips:
- 9×16;
- 720p; no more than 2.3 GB;
- .MOV, .MP4, .GIF;
- duration – 3-15 seconds.
These are just the basic formats of vietnamese offer advertising images. For a more detailed study of the topic and viewing other formats, go to the specialized section on FB.