This content, although it has been with us for more than 20 years, is experiencing its heyday. We are changing the way we consume content, and in this sense, this medium adapts perfectly to our new habits. Let’s take a closer look at what a podcast is. Why you should […]
One of the key factors in SEO positioning is the generation of backlinks or inbound links. The fact that other websites or people link to you is much more important than you think. That’s why today I want to tell you what backlinks are and how you can get these […]
Sometimes it is a difficult decision to make, because it means leaving behind a deep-rooted identity. However, change does not have to be seen as a renunciation, but rather as a breath of fresh air for one’s identity. In this post we will see what this strategy entails, the advantages […]
Should you hire a marketing agency or in-house employees? Do you need a team of contractors to bring your digital strategy to speed? What’s the best marketing team mix to serve your company’s needs now and in the future? This blog post, a recap of a recent Found Friday episode, […]
Following the end of 2018, let’s take a moment to look back and reflect. We have seen numerous changes in the SEO world this year. Google launched Mobile First Indexing, the Speed Update, and several broad core algorithm updates. Search console was refreshed and several new features were launched. Bing […]
Diving into SEO on an existing site can be challenging, but getting a good lay of the land is essential to correcting issues and building inbound traffic. What types of SEO Site Audit Strategy audits are there, and how should you perform a site audit on your website, or the […]
Making executives a fan of your SEO and content marketing program The most successful content marketers are the ones that have executive buy-in for SEO and data sharing. Buy-in from your leadership can mean financial investment in your content marketing programs, but it can extend to your company’s culture and […]
Your backlinks are a link from any other site to your page — and they definitely impact your SEO. Backlinking is a common optimization tactic, but it can be time consuming: building inbound links requires outreach and, frankly, might not be your favorite thing in the world. Should you spend […]
Joel Acheson, founder of Ferroic, has had a career spanning the digital landscape. Joel started his search career as an SEO, later worked in data science, then moved into in a combination position, where he applied data methods and performance factors to search. He later moved into paid media, taking […]
On a recent Found Friday, Demand Sphere’s Erin Acheson caught up with Joseph, online marketing strategy manager at Sync Show, to chat about chatbots. Sync Show is an agency focused on manufacturing, transportation, logistics and professional service firms — but chatbots, and the content that populates them, are becoming more […]
