We’ve heard a lot about the metaverse over the past year. This term, “metaverse,” refers to the idea of a virtual environment that will simulate reality through devices that we use in our daily lives, such as computers and cell phones. Its main objective is to unite the real world with the virtual world, providing realistic experiences in this “augmented reality . ”
Marketing being the main tool for connecting
a company and its products and services to the employment database target audience, must be constantly adapting, always seeking to be where its consumers are. Thus, marketing in the metaverse is no different and seeks to adapt to the new digital reality.
How does marketing work in the metaverse?
Given that the metaverse aims to bring reality portugal phone number library to the virtual environment, marketing, which is always following behavioral trends, has found some ways to enter this world. Whether through activations, immersive experiences or NFT sales, several brands are already present in the metaverse, revolutionizing what we know as digital marketing and bringing new perspectives on how companies can position themselves.
Among the many companies that have activated their brands
In the metaverse is Gucci. In 2022, the Italian luxury brand entered the new virtual environment and sold a digital version of one of its bags through the game Roblox , which is one of the channels that currently allow users to experience the metaverse.
The bag sold by Gucci in the metaverse mobile list cost even more than its physical value and was sold as an NFT. NFT stands for “non-fusible token.” This token Marketing in the metaverse is an “electronic symbol” created on a blockchain platform. Based on the blockchain, a given item is considered unique and belongs to a single person who purchased it. This makes this token highly valuable, as it is unique in the entire world.
Gucci’s bet was so successful that they have already
carried out new activations, sold other products and also launched a virtual store experience, increasing their positioning in the metaverse.
Gucci Store and Metaverse Marketing Activation
Investment in the metaverse is not restricted to companies abroad. Here in Brazil, we also have large companies that are present in the metaverse. An example of this is Lu from Magalu, a digital influencer for Magazine Luiza. However, she is not like other influencers and is an avatar created by the company before the metaverse even became popular.
“Lu do Magalu”as she is known
is featured in all of the company’s advertising campaigns. Furthermore, her digital presence has become so well-known that the influencer has even gained her own social networks. Lu do Magalu made her debut in the Marketing in the metaverse metaverse last year, when she spoke to Canaltech, inside Horizon Workrooms , Meta’s metaverse. This strategy by MagaLu reinforces the brand’s positioning in the metaverse and brings the company even closer to the customer.
Why are brands moving to the metaverse?
Nowadays, the corporate world is increasingly digitalized, which leaves companies that are not present in the digital environment far behind. For this reason, being part of the digital world is no longer an advantage, but an obligation. Most companies today are looking to improve their positioning in the technological world, whether through websites, social networks or the metaverse.
In this regard, it can be said that being present
in the metaverse increases a brand’s communication and positioning in the market. Especially when the proposal is creative. It is clear that this theme attracts the public’s attention, and the more creativity there is in the digital campaign, the more attention it will have. Which will consequently attract more customers. Therefore. Having a good positioning in the metaverse is an excellent marketing strategy to attract more consumers.