There is no doubt that live Q&A sessions are one of the content formats that most generate engagement amongst Digital Marketing strategies.
That format allows you to be in contact with your audience and create more interaction.
Q&A has the advantage of being a real-time event, as well as webinars and live blogging, which generates greater interest from the target audience.
It is a great opportunity to explore a specific topic, answering questions about a company or its market segment.
Right platforms and a good structure are essential to ensure an attractive session.
Before going live, it is essential to check if your team can provide all the necessary settings for a great session.
In this post, we will present details on the following topics:
- What is a live Q&A?
- What are the benefits of that content strategy?
- How to run a successful Q&A session?
- What platforms can be used to run a Q&A session?
Read on to find out!
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Live Q&A are real-time online sessions where attendees can ask questions answered by those who host the event.
This format can be used by companies, or by people, as digital influencers.
This strategy aims to connect audiences with those who generate the content to educate and, mainly, create interactions. One of the main goals of this format is, no doubt, the engagement.
When brands go live, there is a specific interest in the content. This is because the audience understands that the real-time format can bring ghana phone number data specifics information and insights.
Also, live interaction brings a feeling of closeness.
Companies and content creators can do a FAQ on pages of their websites or blogs, but this certainly generates less engagement. Live Q&A sessions allow answers to be given in a dynamic way, which can be much more attractive.
Topics
If you are asking “should I go live?” the answer is simple: just do it if you feel it is necessary for your audience.
The main point is that you can talk about several topics, as long as the public is interested and your team is prepared to respond.
From that, it is essential to know that various topics can be defined in advance and discussed.
Participants may be interested in wanting to know the 4 best live blogging platforms to use in 2022 more about such subjects:
- general information about the company;
- how to buy online from your website;
- specific product or service;
- how the manufacturing of a product works.
When you define the main topic, or those to be belgium numbers addressed, you take away the risk of losing control of the session.
Without these definitions, participants may, at some point, decide to ask questions that hosts will not be able to answer.
What are the benefits of that content strategy?
A live Q&A session can connect companies with their audience in a more intimate way and generate a dynamic interaction.
With planning, it is possible to take advantage of valuable benefits in your content strategy.
Check how that content can be useful and what gains it can provide when running properly!
Reach engagement
Engagement is one of the main assets of Digital Marketing. Without it, your company will have an online presence full of empty numbers. No matter how many followers and views your company has on its social media if there is no closeness to the public.
When a real-time session starts, people can be part of that moment and put their doubts in the spotlight. The answers validate this possibility of interaction, solving doubts, and generating value for the brand.
Generate interactions
Interactions are also valuable what is compared to engagement. They are the beginning of a loyalty relationship between brands and their audiences, but they are also a way to develop this proximity.
Nowadays, customers want much more than just to consume. They are looking for exclusivity and want to be part of the brands they follow and consume. These interactions are essential for this close relationship.
Live Q&A sessions can generate interaction that strengthens brands and educates consumers on various subjects.
Grow your online business presence
Being online is essential to survive in the current market. There is no business sector in which web presence is not relevant, so it is necessary to explore channels and their strategies.
Live streaming is a really solid option for web users. The estimate for this format was 82% of overall internet traffic by 2020, which may increase after the COVID-19 pandemic.
It is easy to see how live Q&A sessions are a great opportunity to grow this online presence by generating engagement and still educating your audience.