Traditional journalistic coverage plays an important role in society and, therefore, needed renewal to remain relevant.
In the last years, we have seen live blogging for elections as a new type of media coverage, able to update the audience in real-time.
This is an approach that adapts to the new types of the hong kong phone number data media and to the demands of those who read the news.
This format becomes interesting because it doesn’t have to be done only by traditional media, such as major broadcasters.
Live blogging is something accessible to commentators, independent journalists, and various press agencies.
Whether by commenting or just reporting new facts about election campaigns, dynamic coverage engages more and increases the audience’s traffic.
It’s essential to know some guidelines to execute good real-time coverage about elections.
In this post, you’ll learn more about the this strategy combines the advantages following topics:
- Advantages of using live blogging for elections
- Tips on how to do a good coverage
- 4 tools to do real-time coverage
Check it out!
Advantages of using live blogging for elections
It’s undeniable that, nowadays, those looking for news don’t check the traditional paper-press. Online coverage is on the rise for offering to the readers fresh and new information.
Streaming is an exceptional opportunity for smaller content producers to get engaged and to get traffic to their websites and blogs.
Likewise, major media vehicles can also explore free blogging as an extra approach during elections.
Next, learn about the main advantages of live blogging for elections and how this content format can bring excellent results!
Generate interactions
Content that can generate interaction is worth gold in Digital Marketing. Live blogging is a great way to attract qualified traffic, opening a space for viewers to comment.
For that to happen, on these pages where coverage is done, you can provide a space for visitors to leave comments on the news.
Another strategy is to encourage content blogging for creation. You can use photos and videos from a User Generated Content (UGC) strategy.
Content about political rallies and marches are among the primary choices. This way, you can engage and still use these materials.
Increase traffic
Elections are an important event around world. This is enough to attract qualified traffic and generate engagement.
However, live content has become one of the favorites of web users.
Currently, 80% of people on the internet prefer to watch live content rather than read a blog post.
That statistic means it’s easier to capture traffic during live blogging for elections than generating traditional news and content.
Increase average time on page
It’s always important to think about metrics. When it comes to blogs and independent journalism, being in the spotlight in the Search Engine Results Page (SERP) is necessary.
That’s why complying with SEO standards required by Google’s algorithms is essential. The average time on page is one of the most important factors to rank a page.
Those media vehicles are more likely to capture people’s attention and keep them watching their coverage when they’re live. Consequently, this affects the ranking of that page.
Become an authority on election coverage
Live blogging for elections is an excellent opportunity to turn into one main media vehicle covering news about the subject.
Being an authority during this period blogging for can be key to building a long-term audience.
To become an authority is, foremost, to generate quality content. Therefore, more than news, original ways of interaction proposed are essential.
Tips on how to do a good coverage
Proper live blogging for elections must follow some planning, promotion, and performance parameters.
Check out some tips that will help you reach an audience and achieve great results!
Respect for impartiality
Elections are a critical subject, especially for journalists who need to comment on the news and the political scenario.
Quality content needs to be impartial, bringing different perspectives to the audience.
That relates to the content quality and makes all the difference. Impartial coverage engages all types of voters and is the right thing to do in journalism, especially when it comes to decisive facts.
Set a schedule
In live blogging for elections, it’s possible to stream several content formats during the day. Therefore, the best is to set a schedule, informing on which days and times you’ll broadcast each attraction.
That helps to create a standard and a specific blogging for audience for each of these attractions.
The chances of engaging are higher when you establish these specific approaches, defining an identity for the vehicle’s news coverage.