In experiential marketing Much more than just the attractions, Rock in Rio carries with it the entire history of one of the biggest music events in history. Much of this greatness and recognition around the world is due to the historic performances that have already taken place, such as the famous Queen concert in 1985. Despite this, the experience provided by the event brought even more visibility to the festival.
Experience marketing focuses on how the customer
will feel and takes a strategic look at moj database their relationship with the brand. In this way, we can see that Rock in Rio is an event that goes far beyond the shows and attractions in its lineups. With it, we can see marketing that is very focused on the consumer experience. The entire organization of the event is designed to provide the best experience for the audience that will attend it. However, how can an organization use experience marketing and what exactly is it?
What is experience marketing?
Experiential marketing is a strategy focused on using paraguay phone number library emotion to attract, win over and retain customers. The entire purchase process – pre-sale, service and post-sale – must generate stimuli and engage the buyer in an impactful and positive way. This is where experiential marketing comes into play and develops a direct relationship between brand and customer. An experience can trigger the senses, feelings, thoughts, actions and identification. In this way, the brand gains a differential since the customer creates a sensory memory associated with it.
One of the key factors in experiential marketing is making customers feel special. To achieve this in a qualitative way, you need to conduct an in-depth study of your target audience in order to understand their behavior.
The 3V’s of Sensory Marketing
Furthermore, to be effective, the communication in experiential marketing plan must be supported by three pillars: truth, desire and value. The brand needs to deliver on its promises, increasing the buyer’s confidence. Showing true stories and aligning values evoke positivity in people, who start to sympathize with the brand even if they have not consumed the product at first. Customers who see truth in brands are more likely to be loyal.
The desire is the customer’s interest in experiencing that
Therefore, the entire process of mobile list contact with the consumer needs to meet their desires and be available to address their concerns.
>And finally, value is linked to the customer’s perception, whether they identified with the brand and whether the experience was enriching for their life. Therefore, experiential marketing is a tactic used to make the brand memorable and trustworthy.
Benefits of Experiential Marketing
By applying and adapting Experience Marketing to your company’s reality, you can obtain effective returns for your brand. Among these, we can highlight customer loyalty and generation of greater identification with the brand, improvement in feedback and the attraction of new customers.
Building a solid base of loyal and valuable
customers is important for any business. With Experiential Marketing. Customer loyalty occurs more organically. While all of their interactions with the brand are designed to attract and retain them. Based on what is provided. The brand can more clearly demonstrate its values. The causes it fights for and the company’s true identity. With this evidence, people can identify more individually with the organization and not just with the product or service offered; it is as if the company became a friend to that person.
By building identification
customers This makes the exchange of feedback more genuine and meaningful. With customer feedback, brands end up having their own perspective, which makes future interactions even better and more targeted to the public.