The main character of our case is a well-known manufacturer of vegetable snacks, whose history spans more than twenty years of successful work on the Russian market. The brand’s assortment includes a wide range of canned products: from classic green peas and corn to chickpeas, marinades and vegetable caviar. The products are israel whatsapp data easy to find both in the country’s leading retail chains and on popular marketplaces.
Key client tasks
- Increase brand awareness and encourage trial purchases among new audiences.
- Launch and develop distribution of a line Worked on Understanding of products in glass jars.
- Maintain market positions in between denfert-rochereau and la croix de berny the face of growing competition from private label federal chains.
Step 1: Comprehensive analysis of the market situation
To build a successful strategy, it is necessary to conduct a detailed analysis of the following indicators:
- current position of the brand in the sales ranking;
- competitive environment map: identify market leaders and direct competitors;
- dynamics of market shares in the category;
- price positioning of the brand and competitors;
- sales dynamics in quantitative and Worked on Understanding monetary terms;
- level and quality of distribution.
Important: All metrics must be analyzed ukraine business directory taking into account the regional specifics of the target markets.
Given the heterogeneity of distribution, we took a targeted approach to strategy development and focused on regions with the highest brand presence. At the same time, all-Russian indicators were also included in the analysis to form a complete picture of the market.
Priority regions: Arkhangelsk, Vologda, Vladivostok, Khabarovsk.
The source for the analysis was the closed data of the First OFD. During the study, we focused on the brand’s direct competitors, excluding Worked on Understanding from the analysis the private labels of retail chains.