How to set up targeted advertising and contextual phrase options in myTarget

5 years ago, no one suspected that in a couple of years everything would change and it would be possible to create customized advertising and precise targeting in social networks . Thus, the myTarget system brought innovation to set up targeted the world of advertising. Of course, contextual advertising through social networks is fundamentally different from advertising in Yandex or Google, but the essence remains the same.

Let’s understand the concept of contextual targeting

In other words, it is a way to display advertisements based on search queries. This full-featured tool is available on advertising platforms owned by mail.ru Group.

The betting algorithm and operating united states of america phone number library technologies of the networks are identical:

• It is based on the actions performed by the user on all sites that belong to mail.ru. Including specific search queries with subsequent transition to groups.
• The advertiser of commercial advertising carefully collects all data, including the actual time of the visit and how long the user set up targeted spent on the page.
• As a result, the advertising platform for buying ads only shows ads to those who were interested in the given topic or similar products.

One of the main disadvantages of such platforms is that the audience is not warmed up. That is, the user is interested, actively studies the you will never see results market, searches for a specific product, but is not ready to immediately shell out the money for a purchase upon finding a suitable result. Targeted advertising in social networks can attract the necessary traffic, but conversions can be isolated.

Contextual targeting mytarget , on the set up targeted contrary. Gives the opportunity to work with an already slightly warmed-up audience. But this does not mean at all that high-quality leads will be instant.

Differences

Both concepts are similar, but there are still differences, and they are as follows:

1. Each network takes into account requests only from its own sources, contextual targeting interacts with sites that belong to Mail.ru. If you are selecting words for targeting in Yandex, and the user searches for a product in Google, then he can see advertising of your products in social networks.
2. The right time. If you take contextual list of real mobile phone numbers advertising, the user sees the ad right when he enters a request, and when using contextual targeting, he can see an ad on a social network in a few days. Perhaps the need for the product set up targeted will still exist by that time;
3. Different needs. The queries that the user enters in social networks and search engines are completely different. Both are divided into commercial and informational, but generalized phrases are used for contextual targeting. Since when searching in social networks, the user is more likely to stumble upon a community, and in a search engine – a specific online store.