How to evaluate the usefulness of your resource? How to understand that the site is really interesting and has everything the target audience needs? The answer is simple: go to the web analytics system and look at the percentage of new and returning visitors, say, for a month. The norm of the difference between these indicators is different for each resource – it all depends on the specifics of the company’s activities, the type of site, and how long ago it was launched. After all, if the site is new and just starting to gain momentum, the number of new visitors should a priori be significantly higher.
Why is it so important to keep people coming back to your site?
1. Not all visitors perform the target action the first time. Many need time to make a decision. But after leaving the site, many simply forget about it. Therefore, it is necessary to take all measures to ensure that visitors return.
2. If people return to the site, it means that the person gets what he needs: information, emotions, benefits. We recommend our favorite sites to friends, share links to them on social networks – and this is a source of additional traffic and new clients.
Having realized the need to increase the female database rate of return to the site, the next question arises: how to make it so that people return to the site? Below you will find the answer.
1. Analyze
Which pages are viewed most often? Where do people spend more time? On whichbounce rateabove the norm? From what sources do they come to your site? Carefully study the click map. In general, sit longer in Google Analytics or Yandex.Metrica to see as clearly as possible the picture of how visitors actually move around your site.
2. Update information regularly
Create a website, upload a mountain of content once and forget about it – many people live by this principle. And then they start to be surprised that they don’t get the results they would like. Naturally! Who will visit, let alone return to a dead resource?
To keep the site alive, you need to regularly update it with something new. Whether it’s new products in your online store, or some promotions or discounts, or an update in the portfolio, or company news or fresh articles in the blog. The number of ba leads options is limited only by your imagination and the specifics of your business.
3. Start a blog on the site
There is hardly a more effective tool for increasing the number of returning users than a corporate blog. Publish articles that are interesting to your target audience, share news and achievements of your own company. Make your readers eagerly await the release of a new post – and they will return to you again and again. But it is important to remember that the topics you raise in the blog should directly or indirectly relate to your field of activity.
Read more about how to make a blog an effective marketing tool in the article“8 Rules for an Effective Blog”.
4. Offer a newsletter subscription
In order not to be forgotten, you need to remind them of your existence. Fortunately, there are now a million options for this. Offer to subscribe to placement effect is very suitable company news via e-mail, RSS, Twitter, Facebook, Vkontakte. It is important to provide the visitor with a choice of the most convenient way to receive information about the news of your site and your company.
5. Surprise
Don’t be afraid to demonstrate originality. Come up with different tricks that will make visitors feel “WOW!” Companies that can delight and surprise are remembered, you want to tell all your friends and acquaintances about them. Learn to launch the “word of mouth” mechanism. How to do it? Read in our next articles We promise that we will tell you in detail about the methods of word of mouth marketing!
Conclusion: all these methods are more effective when used in combination – in this case the result will be truly impressive. It is very important to carry out the activities correctly, because any mistake can have the opposite effect. That is why actions to increase the rate of returning visitors to the site should be entrusted exclusively to professionals.