But we also all have examples of sites
With a convenient and clear interface, where you want to visit again and again, “walk” through the pages and get aesthetic pleasure. So the gambling data hong kong difference between the first and second types of sites is in usability. And while the first will regularly lose customers, the second will skim the cream. By working on the design and usability of the site, you can not only improve its promotion, but also the conversion itself, turning our visitors into customers. With the right approach, conversion increases to 10 times or more.
Methods of implementationwebsite usability analysis
High competition in the Internet environment leads to the fact that owners of web projects need to constantly generate new ideas, improving usability, as well as introducing various trendy features to their site. At the same time, it is necessary to minimize the costs of implementing innovations, monitor their real effectiveness, and take care of the profit of your business. In order to understand which idea will be more useful, it is necessary to conduct testing.
There are many options for methods of conductingwebsite usability testing.
In this article I decided to consider 3 main ones:
- “Corridor” usability testing
- pay per click advertising
- Expert assessment
- A/B testing
“Corridor” usability testing . The respondent performs a task on a computer, which he receives from the moderator. Special software with equipment for recording sessions is used for this. Testing can take place both in an equipped laboratory and as observation of the user at his workplace.
Expert assessment . Specially invited of the office of competition and consumer experts conduct an assessment of the usability of the site according to a previously specified scenario. Upon completion of testing, the experts point out problems in use and make a list of recommendations.
A/B testing . This type of testing is an applied marketing move that can lead to increased conversion. It is a simple method for determining the most effective web page (or its individual element) from two options offered to users.
Tools for effective website usability testing
There is a lot of information on the Internet about what tools exist for assessing and tracking behavioral factors on a website.
The most popular of them are:
- Yandex.Metrica
- Google Analytics
- Liveinternet
- Mail.ru
These tools are quite easy to use and are freely available. Their operating principle is almost the same: the installed counters allow you to view the duration of stay on the site, the number of page views and the percentage of users who wanted to return. In turn, it is impossible not to mention a very useful tool Webvisor, which is built into Yandex.Metrica. It allows you to record the actions of visitors to your site, namely: where exactly they clicked, where they hovered the cursor, what text they entered into forms and what pages they visited. The main ba leads advantage of Webvisor is the ability to see with your own eyes what the visitor does on your site and how quickly they navigate. With such information, you can improve the site or some elements, thus increasing conversion. Instructions for enabling Webvisor can be found in the Yandex.Metrica help.
Aspects to consider
Regardless of whether you design the website interface yourself or turn to professionals, I recommend listening to the following advice:
- Simplicity of texts
- No complicated interface
- Profitable placement of information
- More free space
- Focus on images
- Aesthetic appearance
- Specifics and evidence
- Interface Hints
Let us dwell on each of the points in more detail.
Simplicity of texts . The texts on the site should be as simple and understandable as possible. Do not write abstruse phrases and sprinkle terms that only you can understand. Let your content be logical and restrained.
No complex interface . Often, when creating an online store, the desire to fit as much functionality as possible onto one page awakens. Do not give in to this temptation. Remember that simplicity and brevity are the best friends of usability.