One of the most relevant metrics is replaced with other columns that are even more detailed.
The “Average malta phone number library Position” of Google Ads (the former Google Adwords) was one of the most relevant metrics for the management and optimization of advertising campaigns , as it allowe you to understand, on average, in which position the ads appeared.
But now it will gradually be replace by two other metrics: “% Impressions (Top)” and “% Impressions (Absolute Top)”. Let’s analyze them in detail.
THE IMPRESSIONS % METRIC (TOP)
The top impression rate “% impr. (top)” is the percentage of your ad impressions that appear anywhere above the organic search results . Sounds complicate? Let’s make it easy to read.
Google Ads ads can what information does an appear in one of 4 places available at the top of the Google page (above the organic results) or in one of 3 places available at the bottom of the page (so below the organic results).
The % Impressions (Top) metric indicates, as a percentage, how many times our ad appears in the first 4 places, which are obviously the most visible and therefore most likely to be clicke by the potential customer.
THE METRIC % IMPRESSIONS (ABSOLUTION HIGHER)
The search network absolute top impression rate “Absolute Top %” is the percentage of impressions your ads show as the first ad above the organic search results.
In this case the beb directory reasoning is similar to the one done previously, but it refers only to the very first position (and therefore obviously the most visible one)
To summarize the situation and better explain these new Google Ads metrics, let’s use a numerical example.