More and more companies want to use social networks for strategic purposes, to improve brand awareness, optimize sales and obtain more loyalty.

But there’s a problem.

Very often, people make the mistake of diving head first into creating a business account on every single social network that exists.

Well, believe me when I tell you: there is no bigger mistake, I will explain why in the next paragraphs.

In the course of the article we will try to understand, with data in hand, which social network to choose between Facebook and Instagram.

Why is it important to choose the right social network?

53.6% of the world’s nepal phone number library population has a social media account, 13.2% more than in 2020. Translated into numbers, we are talking about more or less 490 million new users .

It is now a fact that social media have become an integral part of our daily lives. The statistics speak clearly, even with regard to national data.

In Italy, social media users have increased by 5.7% in the last year (2.2 million new accounts), with a time spent on the platforms of approximately 2 hours per day.

These are interesting data, don’t you think?

In fact, being present on the right social network means having enormous sales and loyalty opportunities .

Keep in mind that this is a place where you have the opportunity to have active communication and interact with your target audience.

This is to tell you that using the wrong social network is a bit like talking to an interlocutor who doesn’t understand your language: achieving effective communication is practically impossible. 

This means that being what information does an present where most of your target audience is gives you the opportunity to achieve concrete and tangible results.

In short, the concept is precisely that of being in the right place at the right time.

Impossible? Absolutely not, just ask yourself three simple questions and analyze the answers:

• Who is your target audience?
• What type of content would you like/can you publish?
• What tone of voice do you use?

Facebook or Instagram: Which One to Choose?

Let’s analyze these questions by focusing on Instagram and Facebook.

Analyzing the target audience: the first step

Analyzing buyer personas and the beb directory different stages of the customer journey is extremely important.

In fact, the audience is one of the decisive factors in deciding which social network is best for your business. In particular, it is extremely important to take into account the difference in the average age of users.