How does a company’s visual image influence the way it is perceived by the user? When we talk about creating a brand, we always refer to the Corporate Image . Defining and visually showing our personality is the starting point when it comes to transmitting values and everything we are capable of doing as professionals.
Table of Contents
- 1 The importance of the image.
- 2 Is Corporate Image the same as Corporate Identity?
- 2.1 Definition of Corporate Identity.
- 2.2 Definition of Corporate Image.
- 3 Elements that influence brand perception.
- 4 Conclusions.
The importance of the image.
It is essential to take care of the new zealand whatsapp number data that we transmit to the users of our company, basically for two reasons:
- First, because we talk about ourselves and our work. It is a sign of respect for who we are and for the people we are addressing. In addition, it is our letter of introduction.
- Second, because through our image we anticipate the fulfillment of the expectations generated in the consumer.
Is Corporate Image the same as Corporate Identity?
They are different concepts, although closely linked. We can basically differentiate them by saying that Corporate Image is the public complete guide to reach the top of a brand or company, and Corporate Identity is how a company perceives itself and, therefore, how it wants to be perceived by other users. Now we will see how all this is related to Marketing and Advertising for companies .
Definition of Corporate Identity.
We define Corporate Identity as the physical manifestation of a brand. It is the perception that an organization has of itself and is the sum of its history, trajectory, experiences, philosophy, values… This is reflected not only in the logo, but also in the different elements that make up the style of the organization and influence the perception colombia business directory people have of a brand. It includes elements of Visual Identity (colors, symbols, fonts…), Verbal Identity (naming), codes of conduct, style and other elements that influence people’s psychology.
The Corporate Identity defines the meaning of our organization and aims to establish a solid corporate personality that helps us reflect everything we are and what makes us different, as well as develop and promote our products and services. Our Identity as a company reinforces the feeling of belonging to the entity and makes us work under a signature that speaks for each and every one of those who are part of it.