We do this through our email campaigns and SEO certification . Authority – Are you an expert in the field and can provide unique insights Then dont shy away from it. Or if youre not an expert can you interview one Thats what we did when we published a post about Googles penalties . Get some expert advice like we did in our SEO job description article . Data – Provide evidence and data behind popular claims in your niche. Check out our research on reciprocal link building and blog post length . Contrarian Investor – What happens if you do the opposite . Establish credibility Dont expect people to believe you from the start. Tell them why they should trust you. Why is it you Are you an expert in this industry
Do you have data or evidence to support
Do you have certificates to prove it Can anyone vouch for you your claim Have you done what youre talking about before Have you ever experienced it or tried it As you can see most of the problems are related to your perspective. The angle you choose for Phone Number List your topic will help establish the credibility you need. But dont stop there. tell them. Scroll back to the introduction to this article. I told you we have a lot of experience creating and publishing contenthundreds in fact. See what I did. Show dont tell Giving advice is easy. But dont put your audience in a difficult position. Let them understand what you mean and how to do it. Always include examples of what you are saying. For example notice what I did there when we talk about SEO goals
The content format you choose
Were not just giving you a framework. We provide examples of three different targets and what they might look like in the wild. . Create a catchy title If the title is boring people wont click on your article. You need to craft some Betting Email List irresistible headlines that grab peoples attention and make them want to know more. How to do it Use our three-step formula Choose a format – checklist guide review etc. will determine how your title looks. Add a winning angle – If youve chosen your angle starting with point three be sure to tell potential readers. Humanize it use adjectives or figures of speech similar to how you would casually describe an article to your best friend. Recommended reading