the market is characterized by the dominance of two main players in the Russian Federation (competitors 1 and 2);
- Competitor 1 shows a italyl whatsapp data decrease in activity in target regions against the backdrop of the suspension of advertising campaigns;
- Competitor 2 strengthens its position by increasing marketing activity;
- Our brand maintains stable performance and Competitive environment offers the most attractive pricing policy among leading manufacturers.
Market Opportunities
- the current situation opens a window Competitive environment of opportunity to seize leadership in the category;
- weakening of the position of competitor 1 creates the preconditions for expanding market share;
- If a passive position is consider the type of content and the tone of voice of the company maintained, the brand’s success will be determined solely by the advertising activity of competitors.
Market trends confirm growth potential
- active development of private labels in the segment;
- a pronounced preference among consumers for domestic products (more than 60%);
- Steady growth of the category in annual terms.
Strengthening advertising activity is a strategic necessity for:
- achieving leadership positions among independent brands.
- counteract the growing influence of private labels.
- realizing growth potential in conditions of favorable market dynamics.
Study your product’s consumers and create a target audience for advertising based on the data
Data sources for analysis
The modern market offers a wide ukraine business directory range of analytical information providers, whose main advantage is access to real data on consumer behavior. This allows for in-depth analysis:
- consumers of your category;
- your brand’s clients;
- competitors’ audiences.
Peculiarities of working with data
With direct access to information, you receive Competitive environment a mass of raw data that requires professional analytics. As part of the strategy development, Ingate Performance offers:
- complex data processing;
- formation of analytical conclusions;
- development of marketing hypotheses;
- creating informed strategic decisions.